Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
About the role
- Director of Brand Marketing for Skydance Games overseeing multi-channel campaigns. Leading strategic marketing initiatives for multiple games and collaborating with various teams across the organization.
Responsibilities
- Lead strategic development, production, and deployment of multi-channel brand campaigns for the Skydance Games portfolio of games across all global regions.
- Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners.
- Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms.
- Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture.
- Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision.
- Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry.
- Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences.
- Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
- Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games.
- Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth.
Requirements
- 10+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience.
- 5+ years of experience working across departments and regions and working with executive management.
- Intimate knowledge of marketing disciplines and ability to build cohesive campaign strategies and plans with measurable impact and ROI.
- Experience building teams and mentoring marketing leaders. Able to know when to intervene and when to step back and let your team members shine.
- Global mindset and awareness of regional/cultural landscape differences and similarities.
- An autodidact passionate about their craft and always learning how to improve at the discipline they have dedicated themselves to.
- Must be excited about playing our games and becoming a product expert.
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