Global Senior Brand Manager leading brand strategy and category growth initiatives across Europe. Collaborating with cross - functional teams to deliver consumer - centric innovation in healthcare brands.
About the role
- Brand Marketing & Communication Specialist at Kerakoll focusing on local marketing and communication strategies. Collaborating with Corporate teams and managing various marketing assets and media relations.
Responsibilities
- Develop, design, and manage a wide range of marketing tools, including brochures, presentations, digital content, and promotional items, ensuring alignment with corporate brand guidelines while addressing local market needs.
- Align with Regional Marketing and Corporate Marketing Centres of Excellence for the constant update on brand guidelines and technical content.
- Identify, evaluate, and manage relationships with external suppliers and service providers such as graphic designers, printing companies, and advertising agencies to ensure timely, high-quality, and cost-effective delivery of marketing tools and campaigns.
- Manage graphic production workflows and oversee the creation and adaptation of visual assets, ensuring all marketing communications comply with brand standards and local regulations.
- Maintain and develop relationships with media, journalists, and influencers to enhance brand visibility through press releases, interviews, event coverage, and other public relations activities.
- Plan and execute local media campaigns, monitor their impact, and provide reporting for performance analysis.
- Support digital marketing initiatives by creating engaging content, coordinating social media activities, and leveraging digital tools to maximize audience engagement and lead generation, coordinating with Corporate Digital Marketing team.
- Coordinate activities with external partners and internal teams to ensure message consistency and alignment with business objectives across communication campaigns.
Requirements
- Minimum 5 years of experience in Marketing (B2B experience preferred)
- Experience in building materials, construction, chemical or industrial sector is a strong asset
- Degree in Marketing, Business Administration or related field
- Fluent Polish and English (mandatory); Italian is a strong plus
- Good knowledge of Microsoft Office
- Experience with marketing tools (e.g., Canva, Adobe Suite – preferred)
- Understanding of digital marketing tools (Google Analytics, social media platforms)
- Strong ownership mindset and accountability
- Ability to work effectively in a matrix and international environment
- Excellent communication and interpersonal skills
- Confident decision-making and ability to take initiative
- Strong organizational and time management skills
- Ability to prioritize and manage multiple projects simultaneously
- Strategic thinking combined with operational execution capability
- Analytical mindset with focus on performance measurement and results
Benefits
- The opportunity to join a leading, purpose-driven company shaping the future of sustainable building materials
- A dynamic environment where innovation, ownership and new ideas are truly encouraged
- A collaborative culture where people genuinely matter and teamwork makes the difference
- Real opportunities for professional growth within an international organization
- A competitive compensation package aligned with your experience and industry standards
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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