Hybrid Brand Marketing, Communication Specialist

at Kerakoll Group

• Job title: Brand Marketing, Communication Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rzgow, Poland

About the role

• Brand Marketing & Communication Specialist at Kerakoll focusing on local marketing and communication strategies. Collaborating with Corporate teams and managing various marketing assets and media relations.

Responsibilities

• Develop, design, and manage a wide range of marketing tools, including brochures, presentations, digital content, and promotional items, ensuring alignment with corporate brand guidelines while addressing local market needs.
• Align with Regional Marketing and Corporate Marketing Centres of Excellence for the constant update on brand guidelines and technical content.
• Identify, evaluate, and manage relationships with external suppliers and service providers such as graphic designers, printing companies, and advertising agencies to ensure timely, high-quality, and cost-effective delivery of marketing tools and campaigns.
• Manage graphic production workflows and oversee the creation and adaptation of visual assets, ensuring all marketing communications comply with brand standards and local regulations.
• Maintain and develop relationships with media, journalists, and influencers to enhance brand visibility through press releases, interviews, event coverage, and other public relations activities.
• Plan and execute local media campaigns, monitor their impact, and provide reporting for performance analysis.
• Support digital marketing initiatives by creating engaging content, coordinating social media activities, and leveraging digital tools to maximize audience engagement and lead generation, coordinating with Corporate Digital Marketing team.
• Coordinate activities with external partners and internal teams to ensure message consistency and alignment with business objectives across communication campaigns.

Requirements

• Minimum 5 years of experience in Marketing (B2B experience preferred)
• Experience in building materials, construction, chemical or industrial sector is a strong asset
• Degree in Marketing, Business Administration or related field
• Fluent Polish and English (mandatory); Italian is a strong plus
• Good knowledge of Microsoft Office
• Experience with marketing tools (e.g., Canva, Adobe Suite – preferred)
• Understanding of digital marketing tools (Google Analytics, social media platforms)
• Strong ownership mindset and accountability
• Ability to work effectively in a matrix and international environment
• Excellent communication and interpersonal skills
• Confident decision-making and ability to take initiative
• Strong organizational and time management skills
• Ability to prioritize and manage multiple projects simultaneously
• Strategic thinking combined with operational execution capability
• Analytical mindset with focus on performance measurement and results

Benefits

• The opportunity to join a leading, purpose-driven company shaping the future of sustainable building materials
• A dynamic environment where innovation, ownership and new ideas are truly encouraged
• A collaborative culture where people genuinely matter and teamwork makes the difference
• Real opportunities for professional growth within an international organization
• A competitive compensation package aligned with your experience and industry standards