Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
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Hybrid Director, Enterprise Marketing
Posted 6 months ago
About the role
- Director of Global Enterprise Marketing at Clio, driving B2B marketing strategies for the legal sector. Overseeing integrated campaigns, brand positioning, and cross-functional collaboration with sales teams.
Responsibilities
- Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets.
- You will manage the budget, define KPIs, and report on performance to the executive team.
- Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs, CINOs, Managing Partners, procurement, operations).
- Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts.
- Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments.
- Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.
- Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms.
- Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact.
- Build a content strategy that speaks to large law firms.
Requirements
- 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles.
- Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.
- Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries.
- Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security).
- Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
- Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact.
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
- Flexible time off policy, with an encouraged 20 days off per year.
- EAP benefits for you and household members, including counseling and online resources
- 401k matching and Child Education Savings
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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