Hybrid Director, Enterprise Marketing

at Uphold

• Job title: Director, Enterprise Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $150,000 - $170,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Business Marketing Director role at Uphold focused on B2B marketing strategies for blockchain technologies. Driving lead generation and awareness within the enterprise business sector.

Responsibilities

• Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process.
• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
• Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies.
• Develop and implement campaigns that generate quality leads and contribute to revenue growth.
• Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert.
• Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
• Create and lead an analyst relations program to include Uphold in key published papers and analyses.
• Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support.
• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.
• Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
• Define and strengthen the company's B2B brand identity.
• Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company.

Requirements

• 8+ years in business marketing (i.e., B2B Marketing)
• Industry experience in crypto, blockchain.
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
• Excellent analytical thinking and problem-solving abilities.
• Exceptional communication and presentation skills.
• In-depth knowledge of marketing trends, best practices, and emerging technologies.
• Proficiency in marketing analytics and data-driven decision-making.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Collaborative mindset and the ability to work effectively with cross-functional teams.
• Bachelor's degree in marketing, business, or a related field.
• A master's degree is preferred.

Benefits

• Unlimited PTO
• 401K
• Flexible work hours
• Interesting events that keep you connected with the team and celebrate our success.
• Foodie culture, lunch provided for all in office employees along with an assortment of complimentary snacks and beverages.