Hybrid Director, Enterprise Marketing

Posted 4 weeks ago

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About the role

  • Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process.
  • Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
  • Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies.
  • Develop and implement campaigns that generate quality leads and contribute to revenue growth.
  • Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert.
  • Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
  • Create and lead an analyst relations program to include Uphold in key published papers and analyses.
  • Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support.
  • Track, analyze, and report on the performance of marketing campaigns and initiatives.
  • Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.
  • Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
  • Define and strengthen the company's B2B brand identity.
  • Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company.

Requirements

  • 8+ years in business marketing (i.e., B2B Marketing)
  • Industry experience in crypto, blockchain.
  • Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
  • Excellent analytical thinking and problem-solving abilities.
  • Exceptional communication and presentation skills.
  • In-depth knowledge of marketing trends, best practices, and emerging technologies.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Strong project management and organizational skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Collaborative mindset and the ability to work effectively with cross-functional teams.
  • Bachelor's degree in marketing, business, or a related field.
  • A master's degree is preferred.

Benefits

  • Unlimited PTO
  • 401K
  • Flexible work hours
  • Interesting events that keep you connected with the team and celebrate our success.
  • Foodie culture, lunch provided for all in office employees along with an assortment of complimentary snacks and beverages.

Job title

Director, Enterprise Marketing

Job type

Experience level

Lead

Salary

$150,000 - $170,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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