Marketing Lead at Catalant, developing integrated marketing strategies for the Private Equity sector. Collaborating with teams to enhance brand trust and client engagement.
About the role
- Business Marketing Director role at Uphold focused on B2B marketing strategies for blockchain technologies. Driving lead generation and awareness within the enterprise business sector.
Responsibilities
- Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process.
- Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
- Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies.
- Develop and implement campaigns that generate quality leads and contribute to revenue growth.
- Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert.
- Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
- Create and lead an analyst relations program to include Uphold in key published papers and analyses.
- Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support.
- Track, analyze, and report on the performance of marketing campaigns and initiatives.
- Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.
- Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
- Define and strengthen the company's B2B brand identity.
- Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company.
Requirements
- 8+ years in business marketing (i.e., B2B Marketing)
- Industry experience in crypto, blockchain.
- Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
- Excellent analytical thinking and problem-solving abilities.
- Exceptional communication and presentation skills.
- In-depth knowledge of marketing trends, best practices, and emerging technologies.
- Proficiency in marketing analytics and data-driven decision-making.
- Strong project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Collaborative mindset and the ability to work effectively with cross-functional teams.
- Bachelor's degree in marketing, business, or a related field.
- A master's degree is preferred.
Benefits
- Unlimited PTO
- 401K
- Flexible work hours
- Interesting events that keep you connected with the team and celebrate our success.
- Foodie culture, lunch provided for all in office employees along with an assortment of complimentary snacks and beverages.
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