Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process.
Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies.
Develop and implement campaigns that generate quality leads and contribute to revenue growth.
Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert.
Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
Create and lead an analyst relations program to include Uphold in key published papers and analyses.
Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support.
Track, analyze, and report on the performance of marketing campaigns and initiatives.
Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions.
Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
Define and strengthen the company's B2B brand identity.
Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company.
Requirements
8+ years in business marketing (i.e., B2B Marketing)
Industry experience in crypto, blockchain.
Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
Excellent analytical thinking and problem-solving abilities.
Exceptional communication and presentation skills.
In-depth knowledge of marketing trends, best practices, and emerging technologies.
Proficiency in marketing analytics and data-driven decision-making.
Strong project management and organizational skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Collaborative mindset and the ability to work effectively with cross-functional teams.
Bachelor's degree in marketing, business, or a related field.
A master's degree is preferred.
Benefits
Unlimited PTO
401K
Flexible work hours
Interesting events that keep you connected with the team and celebrate our success.
Foodie culture, lunch provided for all in office employees along with an assortment of complimentary snacks and beverages.
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