CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
- Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
- Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
- Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations.
- Text and image creative creation, split testing, and Know to the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts.
- Source level bid optimizations to hit product LTV and ROI.
Requirements
- 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms.
- Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s.
- Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF)
- Firsthand experience creating ad copy – text and image.
- Experience with SQL is a plus.
- Advanced Photoshop skills, Illustrator experience.
- Mobile advertising experience.
- Excellent interpretive skills, with the ability to translate raw data into actionable outcomes.
Benefits
- Unlimited Paid Time Off along with 10 paid holidays
- 401k match up to 4%
- Health/Vision/Dental
- Flexible Spending Accounts
- Life Insurance, AD&D, STD and LTD 100% employer paid
- Complimentary snacks, beverages, beer fridge, as well as catered lunches
- Regular company-sponsored social events to connect with your team and fellow colleagues!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
SB
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