Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
DH
Hybrid Digital Marketing, Web Content Coordinator
Posted 6 months ago
About the role
- Digital Marketing & Web Content Coordinator at Dayton Children's healthcare. Optimizing web content and supporting digital marketing initiatives for effective engagement.
Responsibilities
- Support the Web Manager and Director of Digital Engagement by optimizing Dayton Children’s web content
- Supporting SEO initiatives
- Assisting with paid digital marketing campaigns
- Ensure digital content aligns with brand standards
- Improve search visibility
- Support organizational marketing goals through collaboration, project management, and cross-functional coordination
- Lead or support digital projects, acting as a liaison among marketing, clinical, and technical teams to deliver timely, effective solutions
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications, Digital Media or related field.
- 1 to 3 years in a digital marketing, web content, or related role
- Proficiency with CMS, SEO tools, and web analytics platforms
- Strong understanding of SEO and digital campaign metrics.
- Experience with keyword research, ad copywriting, and audience targeting.
- Excellent written and verbal communication.
- Attention to detail; ability to manage multiple projects.
- Willingness to learn and adapt to digital trends.
- Strong organizational and project management skills.
- Ability to coordinate and communicate effectively across departments.
- 3+ years in a digital marketing role for a healthcare organization or system
- Demonstrated experience collaborating across departments
- Proficiency in Google Analytics and UTM tagging.
- Healthcare marketing experience
- Experience using project management tools (e.g., Asana, Trello, or similar).
Benefits
- Health insurance
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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