Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data - driven insights.
DH
Hybrid Digital Marketing, Web Content Coordinator
Posted 3 months ago
About the role
- Digital Marketing & Web Content Coordinator at Dayton Children's healthcare. Optimizing web content and supporting digital marketing initiatives for effective engagement.
Responsibilities
- Support the Web Manager and Director of Digital Engagement by optimizing Dayton Children’s web content
- Supporting SEO initiatives
- Assisting with paid digital marketing campaigns
- Ensure digital content aligns with brand standards
- Improve search visibility
- Support organizational marketing goals through collaboration, project management, and cross-functional coordination
- Lead or support digital projects, acting as a liaison among marketing, clinical, and technical teams to deliver timely, effective solutions
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications, Digital Media or related field.
- 1 to 3 years in a digital marketing, web content, or related role
- Proficiency with CMS, SEO tools, and web analytics platforms
- Strong understanding of SEO and digital campaign metrics.
- Experience with keyword research, ad copywriting, and audience targeting.
- Excellent written and verbal communication.
- Attention to detail; ability to manage multiple projects.
- Willingness to learn and adapt to digital trends.
- Strong organizational and project management skills.
- Ability to coordinate and communicate effectively across departments.
- 3+ years in a digital marketing role for a healthcare organization or system
- Demonstrated experience collaborating across departments
- Proficiency in Google Analytics and UTM tagging.
- Healthcare marketing experience
- Experience using project management tools (e.g., Asana, Trello, or similar).
Benefits
- Health insurance
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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