Hybrid Digital Marketing Specialist

at SIGVARIS GROUP Britain

• Job title: Digital Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Peachtree City, United States

About the role

• Digital Marketing Specialist responsible for programming and optimizing digital marketing campaigns for a global compression solutions provider. Involves managing social media and e-commerce administrative tasks.

Responsibilities

• Support the organization's digital marketing initiatives through careful planning and coordination of campaigns.
• Program and deploy content across all assigned digital channels according to the digital marketing campaign calendar.
• Measure the success of each campaign based on the performance of channel KPIs and create monthly reports on the effectiveness of all campaigns.
• Optimize content for all digital platforms (SEO website, content production, social platforms, etc.).
• Contribute creative ideas to Digital Marketing Manager and Director to support relevant content development.
• Assist other third-party administrative tasks and MAP enforcement.
• General assistance with influencer campaigns, photo shoots and other departmental projects.
• Fosters positive morale among staff, by promotion of open communication with all departments, to help create and maintain an innovative and cooperative staff relationship and environment.
• Interacts with external and internal customers in a manner conducive to continued positive relationships.
• Displays patience, courtesy and tact; demonstrates flexibility, enthusiasm and willingness to cooperate while working with others or in place of others as necessary.
• Demonstrates effective communication methods.
• Follows established company policies and procedures to ensure compliance with SIGVARIS policies, industry standards, ISO 13485 standards, 6S and Lean Manufacturing, and Federal, State and local laws.
• Assists with the implementation of Lean/Kaizen initiatives or events in the department.
• Follows all work instructions, creates and maintains accurate records to meet all internal and external requirements to support the SIGVARIS Quality System and Quality Policy.
• Accurately performs any other duties and responsibilities as assigned to ensure an efficient workflow.

Requirements

• Must have a bachelor's degree in Marketing, Communications or relevant degree.
• A minimum of three (3) to five (5) years of experience implementing digital marketing and supporting Amazon Marketplace.
• Strong knowledge and experience of all different marketing channels, online marketing tools and best practices.
• Strong written and verbal communication skills.
• Proficient in MS Excel, Outlook, Word, and PowerPoint.

Benefits

• Highly competitive salary
• Medical (Core Plan and High Deductible Plan)
• Health Spending Account (applies to High Deductible Plan)
• Flexible Spending Account
• Dental Plan
• FREE Life Insurance, Short and Long Term Disability
• Voluntary benefits include vision, term life insurance, accident, cancer and hospital confinement
• 401(k) with Company match (dollar for dollar 100% up to the first 5% of employee contributions to the plan)
• Paid Time Off
• 10 Paid Holidays Per Year
• Employee Assistance Program