Digital Product Manager for PNC's Digital Marketing organization managing localization efforts and performance metrics. Responsible for supporting translation and improving digital content across various platforms.
About the role
- Digital Marketing Specialist managing client digital marketing campaigns for Smart City Digital. Focusing on campaign creation, optimization, and performance reporting across platforms.
Responsibilities
- Build, optimize, and manage paid campaigns across Meta (Instagram/Facebook), TikTok, Google Ads, and emerging platforms.
- Own CPC performance across accounts, monitoring pacing, spend, and creative daily to maximize efficiency.
- Manage a portfolio of 20+ property partners, with campaigns spanning Paid Social (Meta & TikTok) and PPC with Google.
- Set campaign pacing and optimization cadences that improve CPC and efficiency over time.
- Monitor daily performance and make proactive adjustments to budgets, targeting, and creative in real time.
- Prepare and deliver monthly reporting, clearly communicating wins, learnings, and performance trends using both platform dashboards and tracking tools (GA4, UTM, Meta Pixel, etc).
- Act as the main POC for client performance communications, responding promptly to emails and questions with prepared feedback and proactive recommendations.
- Confidently speak to performance on client-facing calls alongside the Associate Director, supporting quarterly reviews and client check-ins with clear insights and next steps.
- Collaborate with the Content Creation team to ensure creative is aligned with campaign strategy and optimized for platform best practices.
- Serve as the subject matter expert in digital paid media, supporting the Associate Director with insights and trends to inform broader client strategy.
- Proactively identify opportunities to improve CPC performance, client satisfaction, and creative effectiveness.
- Contribute to the development of documentation, processes, and scalable workflows that improve campaign quality and consistency.
- Support ideation and iteration for ad creative, including performance-driven refreshes and A/B testing.
- Stay current on platform updates, privacy changes, and digital marketing best practices, applying learnings across accounts.
- Support timely and accurate delivery of all reporting.
- Opportunity to take on leadership responsibilities as Smart City Digital scales and the team grows.
- All other duties as assigned.
Requirements
- High School Diploma or equivalent is required
- Bachelor’s Degree in marketing or related field is preferred
- Minimum of 1-3 years of digital marketing experience (both in SEM & PPC)
- Facebook & TikTok Ads Manager
- Google Ads & YouTube
- Google Tag Manager
- Website Conversion Tracking
- Google Analytics
- Asana (or other project management software)
- Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
- Experience in lead generation and B2C marketing
- Experience executing and managing ad campaigns, A/B testing, retargeting, and remarketing
- Proven experience doing keyword research and implementing new SEO strategies
- Strong attention to detail
- Effective time management, project coordination, and ability to meet multiple deadlines
- Strong communication and active listening skills with the ability to handle feedback
- Ability to work independently and as part of a team.
Benefits
- Eligibility for Bonus(es), dependent on role/department.
- Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
- Eligibility for company-paid benefits such as company paid and voluntary life insurance, short & long term disability, and parental leave subject to applicable waiting periods.
- Flexible PTO
- Company-Recognized Paid Holidays
- Company Issued Computer
- Cell Phone Stipend
Job title
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Experience level
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Degree requirement
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