As Digital Marketing Technology Manager at Cotality, serve as a link between MarCom and Digital Ops teams. Focus on campaign execution and improve marketing processes with technology.
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Hybrid Digital Marketing Manager – Content Marketing, 6 Month Maternity Cover
Posted 2 months ago
About the role
- Digital Marketing Manager providing maternity cover for a leading firm in digital marketing. Responsible for strategic initiatives across search, social, and direct channels.
Responsibilities
- Design content strategies that will reach our different target audiences
- Design and execute digital marketing plans for search, social and direct channels
- Create digital content in a variety of formats suitable for different distribution channels
- Manage and grow our social media presence
- Evaluate metrics that affect our website traffic, quote conversation and audience engagement
- Optimise website content and identify technical SEO improvements that improve search performance
- Use data driven experiments and tests to improve digital marketing performance
- Measure and report on digital marketing KPIs and objectives
- Collaborate with internal digital teams and external agencies to improve marketing results
- Prepare and manage the digital marketing budget for search, social and direct marketing channels
- Ensure our brand is clear and consistent across all communication and channels
Requirements
- Degree level qualification in marketing or a related field
- Demonstrable commercial experience managing search, social and direct marketing campaigns
- In-depth knowledge of content marketing best practice
- Extensive knowledge of Google Analytics with strong analytical skills and data-driven thinking
- Able to balance creativity and research to identify target audiences and devise compelling content strategies
- Experience producing different formats of optimised digital content
- Experience optimising landing pages and user funnels
- Ability to use client data and segmentation to create targeted marketing campaigns
- Experience designing and running experiments and multivariate tests
- Awareness of marketing and data privacy regulations
Benefits
- Salary: £46k to £54k
- Hybrid working with 2 days per week at Head Office in Bristol
- 28 days annual leave (plus bank holidays on top)
- Option to buy and sell a further 5 days of leave
- Private medical insurance
- Group life assurance
- Health cash plan
- Wellbeing fund to contribute toward promoting your mental and physical wellbeing
- Performance related bonus
- Significant investment in your learning and development
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