Global Digital Marketing Senior Manager leading AI - driven strategies to enhance brand presence and consumer experiences. Collaborating with teams to optimize digital marketing campaigns across various channels.
About the role
- Execute Zutec and DFM Systems’ digital marketing strategy across email, SEO, PPC and content to drive awareness, engagement and qualified leads
- Plan and hands-on execute website management, SEO, digital advertising, email marketing, list segmentation, Google Suite management and media outreach
- Analyse digital campaigns and website statistics to optimise performance and report on results
- Use HubSpot to roll out campaigns, build reports, nurture leads, score prospects and optimise email workflows
- Implement SEO best practices (on-page, off-page, technical), CRO and UX; set up campaign landing pages
- Manage CMS updates and website delivery using Craft and WordPress
- Utilise Google Analytics (GA4), Tag Manager, Search Console, Looker Studio, Google Ads and LinkedIn Ads for tracking and optimisation
- Leverage AI tools to support deliverables and improve marketing efficiency
- Write and adapt content for social, email and website updates
- Liaise with marketing colleagues and manage external agencies and vendors
- Support persona-based and account-based marketing programmes across the funnel
Requirements
- 3-4 years digital marketing and campaign experience
- Used to working in a start-up/scale-up or boot strap environment as a hands-on operator
- Experience with the Google Suite of solutions and Microsoft Clarity
- Experience with SEO platforms (SEMrush, Ahrefs)
- Experience in HubSpot and marketing automation platforms
- Experience using Adobe Creative Cloud tools
- Experience with website CMS (Craft, WordPress)
- Experience with Canva or other design tools
- Competent communicator and copywriter
- High attention to detail
- Demonstrable end-to-end project management experience
- Strong analytical and numerical skills
- Flexible, target-driven, proactive approach
Benefits
- Private healthcare
- Life Assurance
- Cycle to work scheme
- Enhanced Maternity/Paternity Leave
- Employee Assistance Programme
- Annual bonus opportunity
- Professional studies subscription
- Hybrid working
- Summer and winter company parties
- A very competitive holiday allowance
- Charity and volunteering days
- Access to mental health first aiders
- Company Pension scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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