Hybrid Digital Marketing Manager

at Interactive Strategies

• Job title: Digital Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $70,000 - $87,550 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Washington, United States

About the role

• Digital Marketing Manager leading multi-channel digital marketing campaigns for mission-driven clients. Collaborating with internal teams to drive performance and mentor marketing team members.

Responsibilities

• Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
• Develop integrated digital strategies across email, paid media, content, and other digital channels.
• Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
• Plan and execute creative, conversion-focused campaigns across channels.
• Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
• Support email production, including planning, drafting, segmentation, testing, and performance optimization.
• Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
• Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
• Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
• Prepare client-ready reporting and performance summaries.
• Stay current on digital marketing trends, platforms, and testing opportunities.
• Contribute to internal process improvements, documentation, and marketing team standards.

Requirements

• Bachelor’s or Master’s degree in a related field.
• 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
• Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
• Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
• Experience working within a variety of email marketing and advertising platforms.
• Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
• Up-to-date with the latest trends and best practices in digital marketing.
• We are open to this being a remote position.

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits