Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Digital Marketing Manager leading multi-channel digital marketing campaigns for mission-driven clients. Collaborating with internal teams to drive performance and mentor marketing team members.
Responsibilities
- Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
- Develop integrated digital strategies across email, paid media, content, and other digital channels.
- Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
- Plan and execute creative, conversion-focused campaigns across channels.
- Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
- Support email production, including planning, drafting, segmentation, testing, and performance optimization.
- Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
- Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
- Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
- Prepare client-ready reporting and performance summaries.
- Stay current on digital marketing trends, platforms, and testing opportunities.
- Contribute to internal process improvements, documentation, and marketing team standards.
Requirements
- Bachelor’s or Master’s degree in a related field.
- 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
- Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
- Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
- Experience working within a variety of email marketing and advertising platforms.
- Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
- Strong analytical skills and data-driven thinking.
- Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
- Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
- Up-to-date with the latest trends and best practices in digital marketing.
- We are open to this being a remote position.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
Digital Marketing Solution Architect architecting and implementing digital marketing strategies for brand websites. Collaborating with cross - functional teams to translate business needs into technical solutions.
Digital Marketing Manager leading cross - portfolio digital strategy within a high - profile IQVIA - Pharma strategic alliance. Driving strategic digital initiatives for Specialty Care brands across Europe.
Quality Analyst ensuring websites and digital marketing setups meet project requirements and function properly. Conducting quality assurance and supporting launch readiness checks.
Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
Digital Marketing & External Communications Manager leading strategy execution across digital channels for CNA. Managing social media, content, media relations, and brand initiatives.
Director of Digital Marketing at Uline responsible for leading Paid Search strategies and managing a multimillion - dollar budget. Overseeing a high - performing team across primary product categories.
Digital Marketing Manager driving Ainavio's online presence and growth in the competitive SaaS space. Managing content across multiple platforms and enhancing brand visibility.
Digital Marketing Associate managing email campaigns for Free People. Executing strategies across brands and driving engagement with over 2 million customers.