Director of Digital Marketing overseeing digital marketing campaigns for First Entertainment Credit Union. Responsible for audience targeting, analytics, and cross - functional collaboration to enhance member engagement.
About the role
- Digital Marketing Manager leading multi-channel digital marketing campaigns for mission-driven clients. Collaborating with internal teams to drive performance and mentor marketing team members.
Responsibilities
- Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
- Develop integrated digital strategies across email, paid media, content, and other digital channels.
- Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
- Plan and execute creative, conversion-focused campaigns across channels.
- Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
- Support email production, including planning, drafting, segmentation, testing, and performance optimization.
- Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
- Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
- Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
- Prepare client-ready reporting and performance summaries.
- Stay current on digital marketing trends, platforms, and testing opportunities.
- Contribute to internal process improvements, documentation, and marketing team standards.
Requirements
- Bachelor’s or Master’s degree in a related field.
- 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
- Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
- Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
- Experience working within a variety of email marketing and advertising platforms.
- Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
- Strong analytical skills and data-driven thinking.
- Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
- Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
- Up-to-date with the latest trends and best practices in digital marketing.
- We are open to this being a remote position.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
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