Director of Digital Marketing overseeing digital marketing campaigns for First Entertainment Credit Union. Responsible for audience targeting, analytics, and cross - functional collaboration to enhance member engagement.
About the role
- Marketing Technology Enablement Manager at Prudential Financial bridging GRI businesses and MarTech teams. Driving technology alignment and optimal utilization of MarTech stack for business growth.
Responsibilities
- Serve as the connective tissue between GRI businesses and MarTech teams, ensuring seamless collaboration and optimal technology utilization
- Collaborate with cross-functional teams (marketing, sales, IT, channel activation) to align technology solutions with business goals
- Translate business needs into technical requirements and develop solutions architecture (leveraging Vizio, Miro, etc) to document and optimize user experiences
- Maintain comprehensive training documentation for marketing partners on MarTech capabilities and best practices
- Drive process optimization for MarTech intake and channel marketing requirements
- Identify and develop use cases to demonstrate MarTech stack value, driving adoption and optimization
- Oversee end-to-end MarTech implementation and channel activation, ensuring creative alignment with MarTech capabilities
- Stay up-to-date with the latest MarTech trends and innovations, applying this knowledge to continuously innovate our MarTech stack capabilities and utilization.
Requirements
- 8-10 years of experience in Digital Marketing, MarTech, or MarTech-adjacent roles, with a proven track record of driving technology enablement
- Deep understanding of the Adobe Tech Stack (Marketo, Target, Experience Platform, Analytics) and Salesforce
- Strong background in web and email channel marketing
- Excellent communication and interpersonal skills for cross-functional collaboration
- Strategic thinking and problem-solving abilities to improve processes and technology utilization.
Benefits
- Medical, dental, vision, life insurance, disability insurance
- Paid Time Off (PTO) and leave of absences, such as parental and military leave
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service
- Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
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