Director of Customer Success overseeing strategy execution and team leadership at Float. Leading customer growth initiatives for the fintech company's business finance platform.
AO
Hybrid CRM Manager
Posted 2 months ago
About the role
- CRM Manager driving automated communications for B2B dealers at Motorway. Overseeing journey and multi-channel engagement to streamline dealer interactions.
Responsibilities
- Own the B2B dealer journey end-to-end, which means you'll be the one to spot where things are tricky for our customers and fix it with smart, automated communications.
- Design, build, and manage multi-channel comms using email, SMS, WhatsApp, and in-browser notifications to drive engagement across the dealer network.
- Conduct A/B testing and analysis on all campaigns to continuously improve performance, then report back to the wider business on your key takeaways.
- Coordinate the campaign calendar and execute ad hoc communications to align with our frequent product roll-outs and updates.
- Be the voice of the dealer in cross-functional team meetings with Product, Dealer Marketing, and Dealer Services to make sure their needs are always central to our strategy.
Requirements
- A strong CRM background with solid, hands-on experience in campaign management and building out complex customer journeys.
- Proficiency with CRM tools like Braze, HubSpot, and Looker is a big plus.
- Sharp data analysis skills and the proven ability to set up and learn from experimentation (like those A/B tests we mentioned).
- Excellent communication skills—you'll need to write clear, compelling copy and explain your results confidently to stakeholders.
- The ability to fly solo. You're a curious self-starter who can manage multiple moving tasks and deadlines without needing constant hand-holding.
Benefits
- 25 days annual leave
- Private healthcare
- Pension scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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