About the role

  • Own the B2B dealer journey end-to-end, which means you'll be the one to spot where things are tricky for our customers and fix it with smart, automated communications.
  • Design, build, and manage multi-channel comms using email, SMS, WhatsApp, and in-browser notifications to drive engagement across the dealer network.
  • Conduct A/B testing and analysis on all campaigns to continuously improve performance, then report back to the wider business on your key takeaways.
  • Coordinate the campaign calendar and execute ad hoc communications to align with our frequent product roll-outs and updates.
  • Be the voice of the dealer in cross-functional team meetings with Product, Dealer Marketing, and Dealer Services to make sure their needs are always central to our strategy.

Requirements

  • A strong CRM background with solid, hands-on experience in campaign management and building out complex customer journeys.
  • Proficiency with CRM tools like Braze, HubSpot, and Looker is a big plus.
  • Sharp data analysis skills and the proven ability to set up and learn from experimentation (like those A/B tests we mentioned).
  • Excellent communication skills—you'll need to write clear, compelling copy and explain your results confidently to stakeholders.
  • The ability to fly solo. You're a curious self-starter who can manage multiple moving tasks and deadlines without needing constant hand-holding.

Benefits

  • 25 days annual leave
  • Private healthcare
  • Pension scheme

Job title

CRM Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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