Web Developer focusing on CRM solutions using SugarCRM and Zendesk, customizing and developing features with PHP and JavaScript. Collaborating with clients and ensuring project delivery in Hamburg.
AO
Hybrid CRM Manager
Posted 6 months ago
About the role
- CRM Manager driving automated communications for B2B dealers at Motorway. Overseeing journey and multi-channel engagement to streamline dealer interactions.
Responsibilities
- Own the B2B dealer journey end-to-end, which means you'll be the one to spot where things are tricky for our customers and fix it with smart, automated communications.
- Design, build, and manage multi-channel comms using email, SMS, WhatsApp, and in-browser notifications to drive engagement across the dealer network.
- Conduct A/B testing and analysis on all campaigns to continuously improve performance, then report back to the wider business on your key takeaways.
- Coordinate the campaign calendar and execute ad hoc communications to align with our frequent product roll-outs and updates.
- Be the voice of the dealer in cross-functional team meetings with Product, Dealer Marketing, and Dealer Services to make sure their needs are always central to our strategy.
Requirements
- A strong CRM background with solid, hands-on experience in campaign management and building out complex customer journeys.
- Proficiency with CRM tools like Braze, HubSpot, and Looker is a big plus.
- Sharp data analysis skills and the proven ability to set up and learn from experimentation (like those A/B tests we mentioned).
- Excellent communication skills—you'll need to write clear, compelling copy and explain your results confidently to stakeholders.
- The ability to fly solo. You're a curious self-starter who can manage multiple moving tasks and deadlines without needing constant hand-holding.
Benefits
- 25 days annual leave
- Private healthcare
- Pension scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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