CRM Manager responsible for developing campaigns for food brands at FOODVIBEZ startup. Collaborating on innovative CRM strategies and implementing data-driven optimization processes.
Responsibilities
You constantly monitor the latest trends in CRM and determine which approaches are suitable for our brands.
You use your creativity to develop innovative communication concepts and tailor campaigns precisely to our target audiences.
You take responsibility for planning, executing and optimizing CRM campaigns across multiple channels, with a focus on Email marketing (Klaviyo), while also considering WhatsApp, SMS and even print initiatives.
You design and implement creative campaigns and loyalty programs for our different brands, based on data-driven insights to boost customer engagement and revenue.
You develop CRM strategies, methods and tools that can be applied across all brands.
You continuously analyze campaign performance, implement data-driven optimizations and work toward clearly defined KPIs to maximize retention and LTV.
You collaborate closely with other departments to ensure your activities support brand strategy and communication and align with company goals.
Requirements
You have at least 2–3 years of professional experience in CRM within a social media environment, ideally in the food or FMCG sector or in high-growth startups.
You hold a degree or equivalent qualification with a focus on marketing, communications or a related field.
You are proficient in Email marketing, WhatsApp marketing and loyalty marketing; knowledge of other CRM topics is a plus.
You possess strong analytical skills that enable you to interpret data and metrics effectively to optimize CRM strategies.
Creativity is one of your strengths and you can create engaging customer campaigns that resonate with the target audience.
You are execution-oriented and demonstrate a hands-on mentality, driving initiatives from concept through to completion.
Benefits
A dynamic, financially well-backed startup with an experienced founding team
Collaboration with leading content creators and celebrities
Cross-functional, varied responsibilities with project ownership and visibility into key areas
Flexible work model with a mix of remote and in-office days
Modern office in HafenCity, equipped with stocked fridges, fruit and snacks
Short decision-making processes and flat hierarchies for efficient collaboration
Regular team events and much more — it won’t be boring
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