GP
Grupo PanvelSenior CRM Analyst
Senior CRM Analyst understanding consumer needs for Hygiene and Beauty products. Managing and executing CRM communications and customer journeys within Salesforce Marketing Cloud.
About the role
- You constantly monitor the latest trends in CRM and determine which approaches are suitable for our brands.
- You use your creativity to develop innovative communication concepts and tailor campaigns precisely to our target audiences.
- You take responsibility for planning, executing and optimizing CRM campaigns across multiple channels, with a focus on Email marketing (Klaviyo), while also considering WhatsApp, SMS and even print initiatives.
- You design and implement creative campaigns and loyalty programs for our different brands, based on data-driven insights to boost customer engagement and revenue.
- You develop CRM strategies, methods and tools that can be applied across all brands.
- You continuously analyze campaign performance, implement data-driven optimizations and work toward clearly defined KPIs to maximize retention and LTV.
- You collaborate closely with other departments to ensure your activities support brand strategy and communication and align with company goals.
Requirements
- You have at least 2–3 years of professional experience in CRM within a social media environment, ideally in the food or FMCG sector or in high-growth startups.
- You hold a degree or equivalent qualification with a focus on marketing, communications or a related field.
- You are proficient in Email marketing, WhatsApp marketing and loyalty marketing; knowledge of other CRM topics is a plus.
- You possess strong analytical skills that enable you to interpret data and metrics effectively to optimize CRM strategies.
- Creativity is one of your strengths and you can create engaging customer campaigns that resonate with the target audience.
- You are execution-oriented and demonstrate a hands-on mentality, driving initiatives from concept through to completion.
Benefits
- A dynamic, financially well-backed startup with an experienced founding team
- Collaboration with leading content creators and celebrities
- Cross-functional, varied responsibilities with project ownership and visibility into key areas
- Flexible work model with a mix of remote and in-office days
- Modern office in HafenCity, equipped with stocked fridges, fruit and snacks
- Short decision-making processes and flat hierarchies for efficient collaboration
- Regular team events and much more — it won’t be boring
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