Coordenador managing CRM platforms for client engagement at Banco Mercantil. Involvement in strategic business and technology initiatives focusing on customer experience.
About the role
- Senior CRM Analyst joining Tania Bulhões to enhance luxury brand relationships through data-driven strategies. Focus on consumer experiences and commercial results in a dynamic team environment.
Responsibilities
- Calendar Management: Manage the calendar of CRM promotional and institutional activities, ensuring alignment with business goals and commercial timelines.
- Asset Requests: Prepare briefs for copywriting and creative development, ensuring strict adherence to the brand's visual standards and tone of voice.
- Strategy & Lifecycle: Plan and execute relationship journeys and communication workflows focused on conversion, retention, and increasing customer lifetime value (LTV).
- Data Analysis: Monitor results and prepare reports and presentations, interpreting data and delivering strategic insights to leadership.
- Omnichannel Integration: Unify communication between e-commerce and physical stores, providing CRM support and training to sales staff and store managers.
- Advanced Segmentation: Segment customers based on behaviors and attributes, and perform ongoing maintenance and cleansing of contact databases.
- Cross-functional Collaboration: Work with business areas (E-commerce, Marketing, Operations, and Product) to map pain points and propose data-driven actions.
Requirements
- CRM Experience: Proven track record in developing, executing, and analyzing CRM campaigns.
- E-commerce Experience: Solid experience with the specificities and fast-paced nature of digital retail.
- Power BI and GA4: Proficient in tools for creating dashboards and data visualization.
- Proactive Profile: Energetic, hands-on professional with a results-oriented mindset.
- Data-driven Mindset: Analytical profile focused on monitoring and interpreting data.
- Advanced Excel/Sheets: Ability to cross-reference data and analyze complex datasets.
- Writing Quality: Excellent writing skills and the ability to synthesize information.
- Differentials (Preferred): Experience with Insider and Oto platforms; Luxury market experience; technical knowledge of HTML/CSS; and intermediate English.
Benefits
- Transportation Allowance – Support for commuting to work;
- Meal Voucher – For meals during your workday;
- Life Insurance – Coverage for unforeseen events, providing security and peace of mind;
- Medical and Dental Care (employee) – Health coverage available exclusively for the employee;
- Exclusive Discount on Tania Bulhões Products – Take home the beauty and essence of our brand;
- Birthday Day Off – A day off to celebrate however you like;
- Gympass/Wellhub Access – Physical and mental wellness with flexibility and convenience;
- Monthly Sessions on Zenklub – Two sessions per month with mental health professionals to support your well-being;
- Discounts on MBAs and Postgraduate Programs – Support for your development with special conditions at partner institutions.
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Location requirements
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