Coordenador managing CRM platforms for client engagement at Banco Mercantil. Involvement in strategic business and technology initiatives focusing on customer experience.
About the role
- Werkstudent*in im Marketing tätig im CRM-Bereich, Unterstützung des Senior Managers bei Kampagnenplanung und Durchführung. Arbeiten an datengetriebenen Customer Journeys und Erstellung von Marketing-Texten.
Responsibilities
- Support the Senior CRM Manager in planning and executing CRM and lifecycle campaigns (e.g., email, WhatsApp)
- Contribute to data-driven customer journeys to increase engagement, retention, and growth
- Gain deep insights into CRM marketing at Sonova
- Create marketing copy for different audiences and channels
- Quality assurance and performance tracking of ongoing campaigns
- Work closely with Performance Marketing, Content, and Data & Analytics
Requirements
- Enrolled student in communications, business, or humanities — comparable degree programs are also welcome
- Meticulous and able to work independently
- Analytical mindset — able to derive concrete actions from data
- Team player with high initiative and a strong sense of responsibility
- Open to new things, eager to learn, and curious
- Very good written and spoken German and English
Benefits
- Flexible hybrid working model
- Training and development opportunities for professional and personal growth
- Excellent growth opportunities through individual development plans
- The chance to actively contribute to CRM strategies and marketing decisions
- A motivated team that values collaboration, development, and ownership
- Room for your own ideas, projects, and professional development
- A modern, international environment at a leading company in the healthcare sector
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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