Lead innovation strategy and customer engagement while leveraging emerging technologies at Mastercard. Drive product development and forge partnerships to enhance commercial opportunities.
EM
Hybrid CRM & Email Marketing Manager – Full-time, 100% remote possible
Posted 2 months ago
About the role
- CRM & E-Mail-Marketing Manager developing email and CRM strategies for a Berlin-based health startup. Focused on improving customer journeys and retention through automation and data-driven campaigns.
Responsibilities
- CRM, email & WhatsApp marketing
- Planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
- Development of targeted customer journeys for customers & partners
- Segmentation, A/B testing, performance analysis, and more with a focus on retention & reactivation
- Collaboration & coordination
- Close alignment with Marketing, Design, Product & Copywriting
- Briefings & sparring for content, landing pages and lead campaigns
- Managing CRM processes with HubSpot, Typeform and Gorgias
Requirements
- At least 2 years of experience in CRM or email marketing (DTC or health sector a plus)
- Strong knowledge of Klaviyo — initial experience with ChatArmin or WhatsApp marketing desirable
- You think in funnels, love automation and find pragmatic solutions
- Good balance of analytical mindset and creative intuition
- Self-driven, hands-on and proactive — you don’t wait to be assigned tasks
- Fluent German (C1) & good English
- Bonus: copywriting skills or a background in health topics
Benefits
- Purposeful work: we help people with real health issues
- Exciting challenges: technical, strategic and content-related
- Visibility & responsibility: you truly make an impact
- Freedom & ownership: your ideas matter
- Steep learning curve & collaboration: work with experts in medicine, marketing & product
- Flexible working hours, home office & great team vibes
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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