CRM Coordinator supporting promotional campaigns and marketing activities for an online gaming operator in a dynamic environment. Collaborating with the CRM team and stakeholders to analyze campaign effectiveness and strategies.
Responsibilities
Working with the Head of CRM to plan, organize, execute and analyze promotional and lifecycle campaigns to the current customer database across all sites.
Work with the CRM team to implement the promotional strategy, ensuring campaigns are within budget ensuring a positive return on investment
Work alongside the rest of the CRM team in planning and managing content on all aspects of the product through CMS tools
Work alongside multiple stakeholders across various locations to ensure requirements are met across campaigns and player groups
Assisting the Head of CRM in analysing and reporting on KPI’s with full campaign analysis for each promotion enabling the business to understand the effectiveness of the activity
Regular reviews of competitor promotions and best practice
Requirements
Previous experience in a similar role, preferably in the iGaming, fintech or tech industry
Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
Good IT skills including strong experience of Microsoft Office
Experience with CRM channels; email, SMS, web push
Ability to work well under tight deadlines and multi-task
Experience of working with Optimove or Omega is a plus
Good technical skills in HTML preferred
Experience of working with Content and/or Campaign Management Systems preferred
Creative eye
Analytical mind
Strong technical background
Benefits
Exciting opportunity to play a pivotal part in the growth and development of a rapidly growing industry
Competitive salary with health benefits and health insurance
Attractive bonus packages
Continuous training and development to enhance your knowledge.
Career development and growth
Flexible work
Social events
Health allowance
Diversity of roles, projects, and challenges
Excellent team-oriented, fun international work environment
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