Customer Engagement Specialist engaging with clients and driving adoption of Practical Guidance at LexisNexis Australia. Collaborating with teams to embed solutions in user workflows with a focus on customer satisfaction.
About the role
- CRM Coordinator supporting promotional campaigns and marketing activities for an online gaming operator in a dynamic environment. Collaborating with the CRM team and stakeholders to analyze campaign effectiveness and strategies.
Responsibilities
- Working with the Head of CRM to plan, organize, execute and analyze promotional and lifecycle campaigns to the current customer database across all sites.
- Work with the CRM team to implement the promotional strategy, ensuring campaigns are within budget ensuring a positive return on investment
- Work alongside the rest of the CRM team in planning and managing content on all aspects of the product through CMS tools
- Work alongside multiple stakeholders across various locations to ensure requirements are met across campaigns and player groups
- Assisting the Head of CRM in analysing and reporting on KPI’s with full campaign analysis for each promotion enabling the business to understand the effectiveness of the activity
- Regular reviews of competitor promotions and best practice
Requirements
- Previous experience in a similar role, preferably in the iGaming, fintech or tech industry
- Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
- Good IT skills including strong experience of Microsoft Office
- Experience with CRM channels; email, SMS, web push
- Ability to work well under tight deadlines and multi-task
- Experience of working with Optimove or Omega is a plus
- Good technical skills in HTML preferred
- Experience of working with Content and/or Campaign Management Systems preferred
- Creative eye
- Analytical mind
- Strong technical background
Benefits
- Exciting opportunity to play a pivotal part in the growth and development of a rapidly growing industry
- Competitive salary with health benefits and health insurance
- Attractive bonus packages
- Continuous training and development to enhance your knowledge.
- Career development and growth
- Flexible work
- Social events
- Health allowance
- Diversity of roles, projects, and challenges
- Excellent team-oriented, fun international work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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