Hybrid CRM Consultant – Exclusive for Black Professionals (Black and Brown)

at Vivo (Telefônica Brasil)

• Job title: CRM Consultant – Exclusive for Black Professionals (Black and Brown)
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Cloud, SQL, Tableau
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• CRM Consultant focused on enhancing customer experience and engagement for a leading telecom provider. Designing and optimizing multi-channel journeys to maximize business results.

Responsibilities

• Focus on enhancing the customer experience, increasing engagement and maximizing business results.
• Design, implement and optimize multichannel journeys, acting as a bridge between business, technology and marketing teams.
• Define calendar strategies, send cadences and personalized communications for different customer segments.
• Manage multichannel campaigns (email, push, SMS, WhatsApp, etc.) and automated journeys.
• Monitor activities, generate reports and present results to stakeholders.
• Ensure backlog governance, prioritizing initiatives with the highest impact for the company.
• Serve as a liaison between business areas and IT, translating needs into clear, functional solutions.
• Define and track CRM success metrics (adoption, engagement, ROI).
• Propose innovative solutions and continuous improvements, aligned with CRM trends and consumer behavior.
• Conduct A/B tests, performance analyses and customer base segmentation.
• Support loyalty programs and engagement initiatives.

Requirements

• Experience in large-scale or high-complexity environments.
• Analytical and logical mindset with excellent written and verbal communication skills.
• Advanced knowledge of Salesforce Marketing Cloud or similar platforms.
• Proficiency in HTML, Web Analytics, Google Analytics and BI tools (Power BI, Tableau, etc.).
• Intermediate knowledge of databases and SQL.
• Experience with data integration projects and technology applied to CRM.
• Ability to work collaboratively, influencing different areas and stakeholders.
• Salesforce or other CRM platform certifications (plus).
• Experience with marketing automation and campaign personalization (plus).
• Knowledge of artificial intelligence applied to CRM (plus).

Benefits

• Choose the benefit that best suits you and your dependents from a digital platform with various categories such as Gym, Meal Voucher (VR), Food Allowance (VA), Pharmacy Assistance, Health Insurance, Dental Care and Life Insurance.
• Company mobile phone. Yes, a brand-new smartphone for you!
• Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
• An exclusive offer from Vivo with special discounts on landline, broadband, TV and apps.
• Eligible to receive an annual bonus or profit-sharing (PPR).
• Plan your future through a private pension plan.
• Have children? Receive a subsidy to help with school, daycare or nanny expenses.
• Work in an environment that respects your personality, your style of dress and who you are, allowing you to be authentic. #VemdeVocê
• Work remotely up to twice a week. #Mobility
• Flexible working hours.
• Enjoy a day off to celebrate your birthday.
• Participate in one of the largest corporate volunteer programs to help you make a difference in the world.
• Benefit from our Educational Development Program, which offers partnerships with educational institutions at discounted rates; certifications and online courses.
• Advance your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
• Access a range of initiatives to improve your physical, emotional and social wellbeing. We have #VivoBemEstar, which encourages healthy habits and a better quality of life. Available to employees: consultations with nutritionists, psychologists, social workers, telemedicine and much more!