MI
Mercari, Inc.Senior CRM Specialist
Senior CRM Specialist managing CRM initiatives for Mercari's product offerings including Merpay and Mercoin. Leading strategy and project execution for optimizing customer experiences.
About the role
- Own Email and SMS across assigned brand to ensure programs are set up for YoY revenue and list growth including approval of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, and managing a robust testing schedule.
- Collaborate to deliver creative briefs, execution, and measurement and reporting
- Own CRM governance as it relates to pop-ups and email best practices
- Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy
- Monitor competitive CRM communications and share insights across Signet brands.
Requirements
- Bachelor's degree in marketing, business, or a related field
- Minimum of 3 years of relevant experience in email planning and execution
- Experience in Email and SMS execution, preferably in a fast-paced environment
- Familiarity with email builds, deliverability best practices, and troubleshooting techniques
- Experience with audience segmentation and personalization
- Proven experience in marketing execution, including email design, segmentation, deployment, and reporting
- Experience working with marketing automation workflows to deliver timely, personalized messages
- Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
- Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends and insights, and provide actionable recommendations to improve future campaigns.
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
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