Growth Content Manager driving organic growth through SEO and AI - scaled initiatives at Cresta. Oversight of scalable content programs and reporting on performance to enhance engagement.
About the role
- Content Manager managing brand communication strategy for Royal Canin in France. Collaborating with regional and global teams to deliver impactful and localized content across digital channels.
Responsibilities
- Operate within a cross-functional regional team dedicated to France
- Define and implement the brand communication plan for Royal Canin France
- Deliver a compelling and consistent brand experience across all digital channels
- Serve as the convergence point between market needs, global resources, and regional content production
- Protect brand share and ensure compliance with brand guidelines
- Act as the liaison with Legal and internal teams to address brand-related matters
- Define content needs for digital touchpoints in alignment with the global framework
- Translate the global roadmap into a content strategy for France
- Collaborate with local, regional, and global teams to produce content
- Provide channel-specific content to marketing teams
- Measure content performance and recommend corrective actions.
Requirements
- University degree (Bachelor’s or higher)
- Previous experience in marketing, brand management, or content marketing
- Proven experience developing and optimizing content strategy
- Demonstrated ability to influence cross-functional teams indirectly
- Strong project management background
- Experience in local, regional and/or global roles
- Fluent in English; proficient in French
- Excellent communication skills
- Customer-focused mindset
- Ability to manage complexity and drive clarity and results in fast-paced environments.
Benefits
- Best-in-class learning and development support from day one
- Access to our in-house Mars University
- An industry-competitive salary and benefits package, including company bonus
Job title
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Experience level
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