Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Creative development & execution- Ideating platform-native content that feels current, culture-led, and on-brand
- Crafting short-form video concepts, content series, static and motion ideas for TikTok, Instagram, LinkedIn, and more
- Writing scripts, headlines, captions, and collaborating with designers and editors to bring ideas to life
- Social-first thinking- Staying ahead of platform trends, memes, and formats and applying those insights to client work
- Bringing a clear POV on what makes good social content and helping clients push into more creative spaces
- Collaboration & leadership- Working closely with account and strategy teams to shape creative briefs
- Providing creative direction to junior creatives, editors, and freelance collaborators
- Presenting work internally and externally with clarity and confidence
Requirements
- 6+ years in a creative or content role, ideally at a social or integrated agency
- Strong copywriting skills and a sharp sense of visual storytelling
- A solid understanding of content creation workflows, including shoots, edits, and platform publishing
- Experience working on social-first campaigns for big brands
- Familiarity with creative AI tools (e.g., Midjourney, ChatGPT, Adobe Firefly, Veo, etc.)
- A curious mind and collaborative spirit
- Bonus Points For
- Experience in financial services, tech, or B2B brands
- Comfort working with production teams or briefing/editing UGC creators
- A personal TikTok or Instagram feed that shows you know how to engage an audience.
Job title
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