Marketing Studies Manager conducting media audience analysis for RMC BFM Group. Responsible for strategic insights and recommendations based on audience data.
About the role
- Consumer Marketing Insights Manager supporting marketing planning and performance improvement for Philips. Collaborating with regional teams to provide actionable consumer insights and enhance brand activation.
Responsibilities
- Support Marketing Planning Process by delivering timely and relevant insights across the process in collaboration with consumer strategy and planning managers, commercial insights team & local teams
- Understand and improve marketing activation performance.
- Create structure for (full funnel) marketing activation performance tracking, utilizing MMM and other data sources
- Understand and improve content performance , including both asset pre-testing as well as live content performance analysis across platforms, in collaboration with MEP managers, campaign managers & local teams.
- Ensure structure is in place to gain relevant and actionable insight from content performance tracking
- Enhance consumer insight within the region; drive usage of platforms (e.g voxpop.me, DVJ dashboard), share relevant research from third party sources
- Support BOMI and MMM processes in collaboration with campaign managers: insight generation co-ordination DVJ campaign tracking co-ordination to keep live & updated, ad-hoc analysis, training & agency management
Requirements
- Consumer marketing experience, preferably at least 5 years of experience
- Market experience - you must have experience in this market, preferably in the zone or Europe region;
- Experience working with consumer insight creation and consumer research
- Experience with marketing activation performance tracking
- Ability to engage and influence multiple stakeholders;
- Strong analytical capability
Benefits
- There is no relocation provided for this position.
- Working in-person at least 3 days per week.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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