Analista de Inteligência Comercial e Growth B2B managing B2B data analyses and insights at Gocase's growing operation. Collaborating with cross-functional teams to enhance marketing and sales performance.
Responsibilities
Monitor and interpret the main metrics of the B2B operation (inbound and outbound), generating actionable insights and recommendations
Operate outbound prospecting and lead enrichment tools (Apollo, Lusha, Snovio, Clay, etc.) focused on generating qualified demand
Evaluate the performance of paid media campaigns (Google Ads, Facebook/Meta Ads) and the B2B landing page, collaborating with partner agencies
Monitor funnel data, channels, conversion rates and lead quality, and turn these into alerts and opportunities for the team to act on
Track results on existing dashboards (no need to build them) and interpret the information with a performance focus
Propose and test adjustments to automations via Zapier, n8n or similar tools
Work together with leadership, marketing and sales to support strategic decisions based on concrete data
Requirements
Experience with data analysis applied to B2B marketing and sales (no need to develop dashboards)
Experience with CRM, outbound and lead enrichment tools (e.g., HubSpot, Pipedrive, Apollo, Lusha, Clay, Snovio, etc.)
Familiarity with digital performance metrics (conversion, CAC, CPL, ROAS, CTR, etc.)
Understanding of paid media campaigns (Ads) and landing page performance, with the ability to evaluate and propose improvements
Knowledge of automation tools such as Zapier or n8n
Strong data literacy and the ability to communicate with multidisciplinary teams (marketing, sales, tech)
Benefits
Competitive salary in line with the market (CLT employment contract); 💰
Meal/food allowance 🍔;
Home office allowance; 🏠
Wellhub; 🍎
Study assistance (GoStudy); 📚
Health insurance 100% covered by the company with no co-pay for the employee; 🏥
Dental plan 100% covered by the company with no co-pay for the employee; 🦷
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