Cinema Marketing Manager shaping marketing strategies for Sony filmmaking products. Leading efforts to inspire creators and filmmakers while collaborating with cross-functional teams in a dynamic environment.
Responsibilities
Lead marketing and communication efforts for Sony’s Cinema products—crafting campaigns that inspire filmmakers, studios, and creators.
Support relationship development with DPs, connecting key contacts with the wider Sony ecosystem and nurturing long-term relationships
Drive content creation, working with DPs, filmmakers and creators to highlight their work with Sony cameras
Collaborate with cross-functional teams to develop integrated marketing programs that drive awareness, engagement, and sales across direct, channel, and rental partners.
Support PR strategy and execution for Sony’s Cinema lineup—building relationships with press, creators, and key opinion leaders across the film ecosystem.
Partner with the Imaging Solutions team to design and execute demand generation activities for production houses, rental companies, and end users.
Champion the voice of the customer—sharing insights and trends from the field to inform product and marketing strategy.
Represent Sony at key industry events, trade shows, and festivals—acting as a passionate advocate for the brand
Work alongside the Sony Alpha marketing team to reach creators of all levels who use Cinema Line products
Develop yearly marketing plans, budgets, and forecasts that support business growth and brand momentum.
Requirements
5+ years of experience in marketing or communications, ideally in the cinema, production, or imaging industry
Deep understanding of the film and production landscape with established relationships in the community
A storyteller at heart—able to translate technical innovation into creative narratives that resonate
Strong collaborator who thrives in a matrixed organization, working across teams and disciplines
Equally comfortable thinking strategically and executing flawlessly
Passionate about where technology meets creativity—and ready to help Sony continue its rise as a leading force in cinema
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