CA
CasechekHead of Marketing
Head of Marketing managing end - to - end strategy for SaaS healthcare solutions. Collaborating across teams to enhance positioning and deliver measurable results in the healthcare industry.
About the role
- Build Cloud9’s brand and direct demand engine.
- Drive corporate B2C adoption and B2B owner demand.
- Architect funnel economics where CAC, CLTV, and ROI are tracked daily, not quarterly.
- Show clear marketing contribution to Q4’s $2.3M company revenue target.
- ≥50/week MQL engine by Day 30, ≥100/week by Day 90; ≥70% sales-accepted.
- Deliver ≥$500K in closed B2C bookings by Day 90.
- Attribution dashboards live with ≥95% coverage by Day 60.
- ≥1 case study + ≥1 city launch narrative published by Day 90.
- Build marketing-sourced pipeline across B2C + B2B sufficient to fuel $10M ARR.
- GTM playbooks for ≥2 new cities with measurable pipeline lift.
- ≥2 case studies + ≥3 earned media placements/quarter.
- Assemble minimum viable team (1 in-house + 1 agency).
- Ensure CAC payback under 30 days.
- Kill campaigns failing <1.5:1 ROAS ruthlessly.
Requirements
- 7+ years building startup marketing engines to $20M+ ARR
- Proven record in direct demand generation and funnel economics
- Tactical operator: builds dashboards, runs campaigns, holds agencies accountable
- Can walk step-by-step through how they moved KPIs in past roles
- Elite communicator, obsessed with speed and accountability.
- Proptech / hospitality / SaaS background.
- ABM, local SEO, PR & comms.
- Multi-market expansion campaigns.
Benefits
- Top-of-market base salary
- Performance bonus tied directly to ARR, CAC, and CLTV outcomes
- Equity upside aligned with pipeline growth
- PTO
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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