General Manager leading a client - based profit center responsible for team performance and client relationships in the supply chain sector.
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Hybrid Channel Manager – Loyalty
Posted 5 months ago
About the role
- Loyalty Channel Manager for KFC leading strategy and execution of the Rewards program. Driving engagement and profitable growth through digital and on-premise channels with a focus on customer experience.
Responsibilities
- Lead the overarching strategy and product execution for KFC Rewards, ensuring alignment with enterprise goals and integration across digital, eCommerce, and in-restaurant touchpoints.
- Own end-to-end P&L accountability for the loyalty channel, balancing financial health, customer value, and operational efficiency.
- Develop commercial business plans to size and prioritize Loyalty opportunities based on revenue potential, guest impact, and operational feasibility.
- Drive annual planning, prioritization, and performance tracking for all loyalty initiatives and campaigns.
- Lead the development and rollout of new loyalty channels, including on-premise integration across Kiosk and Drive-Thru experiences.
- Translate business strategies into product briefs for features that improve Loyalty retention, and loyalty frequency, and loyalty guest experience
- Partner with Technology, Digital Product, and Data teams to prioritize platform enhancements that support personalization, targeting, and automation at scale.
- Partner with technical centers of excellence to develop a roadmap for advanced testing including but not limited to AI-driven personalization, dynamic visualization, and gamification.
- Pilot and scale new capabilities (e.g., multi-channel rewards, partner integrations) that strengthen customer connection and drive incremental sales.
- Evaluate emerging loyalty and Martech solutions to enhance operational agility, data connectivity, and customer experience.
- Build and manage the accounting functions of the loyalty program, including point accrual, redemption economics, and financial forecasting.
- Partner with Finance and Data Science to measure loyalty ROI and optimize value exchange for both customers and the business.
- Partner with merchandising, operations, and marketing to roll out new loyalty developments that impact team member or guest experiences.
- Champion the loyalty vision across the organization, fostering alignment and excitement around its strategic value.
- Serve as the central point of contact for loyalty across Tech, eCommerce, Marketing, Operations and Finance
Requirements
- 8-10 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
- Excellent cross-functional project management and communication skills
- Proven ability to influence roadmaps and drive measurable impact
- Experience working in fast-paced, matrixed organizations
Benefits
- Paid time off
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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