Projektmanager managing IT and telecommunications projects. Collaborating with various departments and stakeholders to ensure successful project completion at vitroconnect.
YE
Hybrid Channel Manager – Loyalty
Posted 2 months ago
About the role
- Loyalty Channel Manager for KFC leading strategy and execution of the Rewards program. Driving engagement and profitable growth through digital and on-premise channels with a focus on customer experience.
Responsibilities
- Lead the overarching strategy and product execution for KFC Rewards, ensuring alignment with enterprise goals and integration across digital, eCommerce, and in-restaurant touchpoints.
- Own end-to-end P&L accountability for the loyalty channel, balancing financial health, customer value, and operational efficiency.
- Develop commercial business plans to size and prioritize Loyalty opportunities based on revenue potential, guest impact, and operational feasibility.
- Drive annual planning, prioritization, and performance tracking for all loyalty initiatives and campaigns.
- Lead the development and rollout of new loyalty channels, including on-premise integration across Kiosk and Drive-Thru experiences.
- Translate business strategies into product briefs for features that improve Loyalty retention, and loyalty frequency, and loyalty guest experience
- Partner with Technology, Digital Product, and Data teams to prioritize platform enhancements that support personalization, targeting, and automation at scale.
- Partner with technical centers of excellence to develop a roadmap for advanced testing including but not limited to AI-driven personalization, dynamic visualization, and gamification.
- Pilot and scale new capabilities (e.g., multi-channel rewards, partner integrations) that strengthen customer connection and drive incremental sales.
- Evaluate emerging loyalty and Martech solutions to enhance operational agility, data connectivity, and customer experience.
- Build and manage the accounting functions of the loyalty program, including point accrual, redemption economics, and financial forecasting.
- Partner with Finance and Data Science to measure loyalty ROI and optimize value exchange for both customers and the business.
- Partner with merchandising, operations, and marketing to roll out new loyalty developments that impact team member or guest experiences.
- Champion the loyalty vision across the organization, fostering alignment and excitement around its strategic value.
- Serve as the central point of contact for loyalty across Tech, eCommerce, Marketing, Operations and Finance
Requirements
- 8-10 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
- Excellent cross-functional project management and communication skills
- Proven ability to influence roadmaps and drive measurable impact
- Experience working in fast-paced, matrixed organizations
Benefits
- Paid time off
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Store Area Manager overseeing a large retail team and business operations in Ferrol, Spain. Involved in strategic decision - making and driving sales performance within the organization.
Technical Property Manager overseeing technical management of commercial properties. Collaborating with stakeholders and ensuring compliance with regulations in Düsseldorf, Germany.
Store Manager responsible for recruiting, training, and supervising staff at Circle K in Mankato. Ensuring excellent customer service and optimizing store operations.
Store Manager responsible for retail management at Circle K locations in Minnesota. Training staff, managing sales, and ensuring operational efficiency.
F&B Manager overseeing operational and economic processes in Food & Beverage at Frankfurt airport. Collaborating with teams to optimize efficiency, quality, and costs in a dynamic environment.
General Manager leading team and managing budget and restaurant operations in a vibrant Italian restaurant. Ensuring quality service and overseeing team development with a focus on guest experience.
Assistant Manager responsible for high - quality guest experiences at L’Osteria. Leading operational support and team management in Dresden, Germany.
Store Manager overseeing daily business operations and team development in textile retail. Responsible for merchandising, staff planning, financial analysis, and active selling in Schwerin.
Store Manager responsible for overseeing operations and team development at ONLY & SONS retail shop in Ravensburg, ensuring effective merchandising and sales management.