Hybrid Brand & Product Marketing

at Stanley Black & Decker, Inc.

• Job title: Brand & Product Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $50,000 - $90,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Towson, United States

About the role

• Join Stanley Black & Decker as a Brand & Product SLP supporting key projects and initiatives. Manage Product & Brand portfolios while driving growth and optimizing strategies across the company.

Responsibilities

• Support the Brand & Product Function with key projects and initiatives
• Manage Product & Brand portfolios with guidance
• Drive margin growth, portfolio optimization, and strategy through best-in-class analytics, insights, and reporting
• Provide strategic counsel to cross-functional partners in regard to category strategy, pricing, product assortment, margin and growth expectations, and product launch plans
• Manage the complete product lifecycle process, alongside senior product experts, from concept to delivery
• Collaborate and lead cross-department teams and business groups, such as engineering, manufacturing and finance
• Develop and implement relevant marketing collateral, point-of-purchase displays, advertising materials and web content to promote your managed product portfolio
• Conduct end-user and competitive market research to determine pricing, margin and profitability targets

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Business Analytics, Consumer Behavior, Informatics, or other related fields
• Demonstrated leadership experience paired with strong academic background
• Prior internships in Product, Category, Brand Marketing, Marketing Insights, or other related fields
• Ability to work autonomously and within a team without constant direction or supervision
• Strong communication skills: verbal, written, and interpersonal; presentation and facilitation skills; social media savvy communicator; ability to effectively communicate across potential language barriers
• Demonstrated quantitative, analytical, creative problem solving, and conceptual skills
• Resourceful with ability to navigate the unknown, finding solutions by navigating through internal and external channels
• Excellent networking and collaboration skills; Proven ability to build alliances, influence others, and work in a team environment
• Strong organization skills and attention to detail; Ability to be proactive, prioritize work, and handle multiple assignments in a timely manner

Benefits

• Competitive salary
• Medical, dental, life, vision
• Wellness program
• Disability benefits
• 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs