VBA Reporting Analyst responsible for creating automated reports and ensuring data accuracy. Collaborating with global teams and utilizing Excel macros and BI tools in a dynamic environment.
About the role
- Plan & execute integrated brand campaigns based on business priorities
- Collaborate with cross-functional teams (across marketing, creative, product marketing, product) to build integrated channel plans
- Apply Flo's core narratives into messaging and creative strategies across key projects and campaigns
- Manage asset production and ensure they're optimised for impact and a joined-up user experience
- Manage the brand marketing & campaign calendar for the year, identifying key moments to activate based on consumer insights, behaviours and trends
- Own the campaign budgets to make the biggest impact and avoid wasted spend
- Measure and report campaign results, feeding insights and learnings into future activity
- Brief and manage creative production and external agencies
- This is a fixed term (maternity cover) contract of up to 11 months with potential to stay on
Requirements
- 5+ years of relevant brand or integrated marketing experience
- Experience in building brand / integrated campaigns for consumer apps, from ideation to execution
- Ability to thrive in a fast paced, dynamic and changing environment
- Experienced in balancing short term tactics with longer term strategic deliverables
- Experience briefing and managing creative production (ideally internal resource and experience in managing external agencies)
- Experience in working cross-functionally (including organic social, influencer, UA, product, creative, comms), managing stakeholders and mobilisising different teams to ensure campaigns are fully integrated and promoted across channels
- Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience (experience in health or femtech preferred)
- Experience working for consumer apps and building marketing plans optimized for an app business
- Experience in marketing planning and budgeting, tracking campaign performance and optimising for success
- Strong written and oral communication skills
- Strong attention to detail and organised
- Able to work independently with minimal guidance
- Bachelor’s Degree in an academic or business specialty
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
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