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REVOLVEAssistant Brand Manager
Assistant Brand Manager at REVOLVE overseeing marketing and merchandising launches. Collaborating with teams to execute strategies and manage budgets effectively.
About the role
- Develop and own the brand positioning, messaging frameworks, and annual brand marketing plans for Backcountry and Competitive Cyclist.
- Define and protect the unique brand voice, visual identity, and customer experience across all touchpoints.
- Lead long-term strategies that enhance brand equity while also driving measurable business growth.
- Oversee all brand campaigns and seasonal go-to-market launches across digital, retail, PR, social, and experiential channels.
- Partner with merchandising, analytics, creative, eCommerce, and performance marketing teams to deliver compelling product launches and storytelling.
- Build and manage a roster of athletes, ambassadors, and community partners; create partnership and sponsorship strategies.
- Lead strategy and execution of events, sponsorships, and grassroots activations to engage communities.
- Own social strategy and oversee creation of organic content to grow engagement, reach, and cultural credibility.
- Drive brand PR strategy, media outreach, and corporate communications in partnership with internal and external PR resources.
- Build, inspire, and mentor a high-performing brand marketing team; report to the VP of Marketing.
Requirements
- 10+ years of experience in brand marketing, with at least 5 years leading teams and owning brand strategy at a senior level.
- Proven track record of building strong consumer brands in retail, outdoor, cycling, sports, or lifestyle categories.
- Expertise across social media, influencer/athlete marketing, events, partnerships, and PR.
- Strong experience developing and executing campaigns that drive both brand equity and measurable results.
- Excellent leader and collaborator able to influence at all levels and rally teams around a shared vision.
- Deep passion for outdoor recreation, cycling, and the communities our brands serve.
- Hands-on experience in brand storytelling, partnerships, and go-to-market execution within premium, lifestyle, or consumer-facing brands.
Benefits
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with advanced AI tools, automation, and prompt engineering.
- Accelerated Career Path: Fast promotion and leadership opportunities across portfolio brands for high performers.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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