Digital & Content Manager at Liquorland overseeing online presence and customer experience. Leading digital strategies to connect with shoppers across all platforms.
About the role
- Brand & Content Lead enhancing GAIN's global brand identity. Collaborating with teams to create compelling content and optimize digital presence.
Responsibilities
- Partner with the Marketing Director and GAIN Creative Studio to deliver the new **GAIN Brand Book** defining our identity, tone, and visual system across all touch points.
- Oversee creation of branded toolkits, including social announcement templates, event collateral, and internal agency resources
- Act as the brand guardian, ensuring consistent quality, tone and application across the GAIN group and all Business Units
- Step in to support Business Unit marketing teams when brand or content resources are needed and agreed
- Lead the development of central AV material from showreels to thought leadership films, creating engaging, best-practice assets for both the group and individual BUs
- Collaborate with internal and external partners to deliver compelling, insight-led storytelling across digital channels
- Build and manage a central library of high-quality content assets and guidelines for consistent use across teams
- Oversee GAIN’s website ensuring content quality, technical health, and continuous evolution
- Lead the development of the new GAIN website, shaping its design, structure, UX, and creative execution
- Design and implement SEO and PPC strategies, driving visibility, engagement, and performance across priority markets and growth areas.
- Manage social media strategy and content calendar — leading on platform strategy, campaign execution, and performance optimisation
- Stay closely connected to Business Unit marketing activity, identifying content and stories to amplify at group level
- Seek opportunities for cross-BU collaboration, creating joint activations or campaigns that elevate the GAIN brand and drive impact
- Produce and distribute targeted newsletters to discrete audiences, sharing thought leadership, announcements, and internal updates
- Establish best-in-class processes for content production, approvals, and publishing across the group
- Ensure alignment and efficiency between Marketing, Creative Studio, and Business Units
- Provide mentorship and joint management of the Marketing Executive, supporting their development and workflow
- Act as theknowledge hub for brand, content and social best practice across GAIN
Requirements
- Lots of hustle and creative flair.
- Proven experience in **brand, content, or marketing leadership,** within an agency, consultancy, or creative tech environment
- Deep understanding of **brand systems, digital marketing** (SEO/PPC/social), and **content production** across multiple formats
- Strong creative eye able to translate strategy into standout visual and written execution
- Experience managing websites, content pipelines, and brand launches with a mix of in-house and external teams
- Excellent project management and stakeholder engagement skills, balancing strategic priorities with hands-on delivery.
- Confident communicator and collaborator, equally comfortable briefing designers, reviewing copy, or reporting results to senior leadership
- A passion for creating content that inspires, informs, and connects
Benefits
- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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