Hybrid Brand & Content Lead

Posted 3 weeks ago

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About the role

  • Partner with the Marketing Director and GAIN Creative Studio to deliver the new **GAIN Brand Book** defining our identity, tone, and visual system across all touch points.
  • Oversee creation of branded toolkits, including social announcement templates, event collateral, and internal agency resources
  • Act as the brand guardian, ensuring consistent quality, tone and application across the GAIN group and all Business Units
  • Step in to support Business Unit marketing teams when brand or content resources are needed and agreed
  • Lead the development of central AV material from showreels to thought leadership films, creating engaging, best-practice assets for both the group and individual BUs
  • Collaborate with internal and external partners to deliver compelling, insight-led storytelling across digital channels
  • Build and manage a central library of high-quality content assets and guidelines for consistent use across teams
  • Oversee GAIN’s website ensuring content quality, technical health, and continuous evolution
  • Lead the development of the new GAIN website, shaping its design, structure, UX, and creative execution
  • Design and implement SEO and PPC strategies, driving visibility, engagement, and performance across priority markets and growth areas.
  • Manage social media strategy and content calendar — leading on platform strategy, campaign execution, and performance optimisation
  • Stay closely connected to Business Unit marketing activity, identifying content and stories to amplify at group level
  • Seek opportunities for cross-BU collaboration, creating joint activations or campaigns that elevate the GAIN brand and drive impact
  • Produce and distribute targeted newsletters to discrete audiences, sharing thought leadership, announcements, and internal updates
  • Establish best-in-class processes for content production, approvals, and publishing across the group
  • Ensure alignment and efficiency between Marketing, Creative Studio, and Business Units
  • Provide mentorship and joint management of the Marketing Executive, supporting their development and workflow
  • Act as theknowledge hub for brand, content and social best practice across GAIN

Requirements

  • Lots of hustle and creative flair.
  • Proven experience in **brand, content, or marketing leadership,** within an agency, consultancy, or creative tech environment
  • Deep understanding of **brand systems, digital marketing** (SEO/PPC/social), and **content production** across multiple formats
  • Strong creative eye able to translate strategy into standout visual and written execution
  • Experience managing websites, content pipelines, and brand launches with a mix of in-house and external teams
  • Excellent project management and stakeholder engagement skills, balancing strategic priorities with hands-on delivery.
  • Confident communicator and collaborator, equally comfortable briefing designers, reviewing copy, or reporting results to senior leadership
  • A passion for creating content that inspires, informs, and connects

Benefits

  • Private Medical Insurance
  • BUPA Life Assurance
  • Income protection
  • Employee Assistance Programme
  • Cycle to Work salary sacrifice scheme
  • Tech & Wearables salary sacrifice scheme
  • Octopus EV Scheme
  • Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing

Job title

Brand & Content Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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