Hybrid Brand Asset Manager

at Industrial Color

• Job title: Brand Asset Manager
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: $40 - $43 per hour
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Freelance Brand Asset Manager overseeing brand-related assets for Industrial Color. Responsible for organization and governance of assets to ensure alignment with brand standards.

Responsibilities

• Industrial Color is looking for a Freelance Brand Asset Manager to partner with our client to cover for a leave of absence.
• This assignment will be from mid-January 2026 to approximately March 2026.
• The Brand Asset Manager is responsible for overseeing the organization, accessibility, and governance of all brand-related assets—including logos, photography, videos, templates, packaging files, and marketing collateral.
• This role ensures that all teams and partners use brand materials consistently, efficiently, and in alignment with brand standards.
• The ideal candidate is highly organized, detail-oriented, and fluent in digital asset management (DAM) platforms, with a strong understanding of creative workflows and brand integrity.
• This role operates in a hybrid capacity at our client's location in midtown Manhattan.
• Maintains integrity of entire product catalogue
• Facilitate the uploading and downloading of digital assets and product information (launch and re-launch)
• Existing asset load activities (live and historic assets, usage rights metadata, including validating accuracy)
• Product and Digital Asset management (assign appropriate taxonomy and metadata to assets)
• Assist with documenting processes and procedures
• Interact & work closely with internal teams to ensure adoption
• Promote the use of the digital asset management (DAM) and Product Information (PIM) system
• Support critical and time sensitive requests, enforces deadlines and on-time delivery
• Establish new metadata standards and values as required
• Develop visual workflows, data flows, process and business requirements
• Support on-going PIM & DAM user interface optimization /enhancements according to best practices &
• user feedback
• Creating and maintaining the user list including definition of roles, permissions, security policies, etc.
• Manage workflows on the PIM
• Communicates with teams to ensure content accuracy, consistency in form and best quality for delivery

Requirements

• Bachelor’s Degree, 5+ years experience
• Experience managing DAM systems (preferably with OpenText admin experience)
• Understanding of collect/package assets (i.e., fonts, images, source files related to desktop publishing files)
• General knowledge of photography, illustration, audio, and video software
• Good general knowledge of Microsoft Office as well as InDesign, Illustrator, and Photoshop
• Comfortable in both Mac and PC platforms
• Exceptional organizational skills with ability to prioritize, work with competing deadlines, and ability to adapt to change is required.
• Ability to interface with all levels of management and a wide spectrum of support personnel
• Ability to develop and maintain good working relationships with internal partners and vendors
• Strong negotiation and influencing skill

Benefits

• The anticipated salary range for this role is $40 - $43 per hour. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
• This role is freelance support and does not qualify for benefits.
• Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
• Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...