FC
Ford Motor CompanyProgram Launch Analyst
VINCENT Analyst leading the administration of Variable Marketing Programs in IMG/China/US markets. Authoring incentive programs and coordinating VM activities across markets.
About the role
- Develop and manage end-to-end digital marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing, and content marketing.
- Utilize data and analytics to optimize campaigns, track key performance indicators (KPIs), and report on ROI.
- Manage the marketing budget effectively to maximize reach and conversion.
- Lead the development and execution of the ConneX app's go-to-market strategy, including localized campaigns.
- Create compelling messaging and a unique value proposition for the target B2C audience.
- Collaborate with the product and engineering teams to ensure a seamless user experience and align marketing efforts with product features.
- Identify and target key user segments and develop tailored marketing funnels to drive user sign-ups and downloads.
- Implement strategies to increase user engagement and reduce churn.
- Develop and manage ASO to improve app visibility and conversion rates on Google Play and the Apple App Store.
- Establish and grow the ConneX brand identity, ensuring consistency across all marketing channels.
- Manage community engagement and influencer marketing to build a strong, loyal user base.
Requirements
- A minimum of 4 years of experience in B2C marketing, with a proven track record of successfully launching and growing consumer products.
- Deep understanding and hands-on experience with a wide range of digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, marketing automation software).
- Prior experience in marketing for a mobile app, including ASO, user acquisition, and retention strategies.
- Experience using AI-powered tools (e.g. content generators, image editors, data analysis platforms) to enhance efficiency and effectiveness.
- A start-up mentality, with the ability to work autonomously and take ownership in a fast-moving environment.
- Exceptional communication and interpersonal skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- A passion for technology and a genuine interest in the ConneX app's mission.
Benefits
- Company bonus - 5% of salary
- Hybrid working - the best of both worlds
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 25 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Life insurance at 2 x salary
- Employee Assistance Programme, 24/7 helpline
- Company pension, 4% employer contribution
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
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