Hybrid B2C Marketing Manager

at Purple

• Job title: B2C Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £35,000 - £45,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Manchester, United Kingdom

About the role

• B2C Marketing Manager leading growth for the startup ConneX app. Developing marketing strategies to drive user acquisition, engagement, and retention for the B2C audience.

Responsibilities

• Develop and manage end-to-end digital marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing, and content marketing.
• Utilize data and analytics to optimize campaigns, track key performance indicators (KPIs), and report on ROI.
• Manage the marketing budget effectively to maximize reach and conversion.
• Lead the development and execution of the ConneX app's go-to-market strategy, including localized campaigns.
• Create compelling messaging and a unique value proposition for the target B2C audience.
• Collaborate with the product and engineering teams to ensure a seamless user experience and align marketing efforts with product features.
• Identify and target key user segments and develop tailored marketing funnels to drive user sign-ups and downloads.
• Implement strategies to increase user engagement and reduce churn.
• Develop and manage ASO to improve app visibility and conversion rates on Google Play and the Apple App Store.
• Establish and grow the ConneX brand identity, ensuring consistency across all marketing channels.
• Manage community engagement and influencer marketing to build a strong, loyal user base.

Requirements

• A minimum of 4 years of experience in B2C marketing, with a proven track record of successfully launching and growing consumer products.
• Deep understanding and hands-on experience with a wide range of digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, marketing automation software).
• Prior experience in marketing for a mobile app, including ASO, user acquisition, and retention strategies.
• Experience using AI-powered tools (e.g. content generators, image editors, data analysis platforms) to enhance efficiency and effectiveness.
• A start-up mentality, with the ability to work autonomously and take ownership in a fast-moving environment.
• Exceptional communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• A passion for technology and a genuine interest in the ConneX app's mission.

Benefits

• Company bonus - 5% of salary
• Hybrid working - the best of both worlds
• Flexible working & a great company culture - bring your best self to work
• Emphasis on learning and development - progress your career
• 25 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
• 4 volunteering days each year - give something back to the community
• Life insurance at 2 x salary
• Employee Assistance Programme, 24/7 helpline
• Company pension, 4% employer contribution
• Private Healthcare & Long Term Incentive Plan after 12 months’ service