Associate Manager in Market Development & Planning at Newell Brands. Collaborating with cross - functional teams for market strategies in a $160M business segment.
About the role
- Associate Site Merchandising Manager driving strategies for eBay Live events across platforms. Collaborating cross-functionally to optimize live commerce initiatives for user engagement and sales.
Responsibilities
- Own the eBay Live Hub merchandising strategy: Develop and maintain a dynamic programming calendar to showcase upcoming and on-demand eBay Live events, optimizing for traffic, conversion, and customer engagement.
- Lead performance analytics: Monitor KPIs across the Live hub and channel placements to understand what drives engagement and sales. Translate insights into actionable strategies and continuous optimization.
- Brief and partner with marketing teams: Collaborate with internal brand, performance, and CRM marketing teams to brief them into key eBay Live programs and ensure cohesive multi-channel campaigns support event awareness and traffic.
- Drive content partnerships: Lead content strategy with external media partners and influencers to develop high-impact assets and storytelling that amplify eBay Live events and bring new customers into the ecosystem.
- Cross-functional campaign strategy: Collaborate with the Core Site, Category Merchandising, and Homepage teams to integrate eBay Live events into key site placements and seasonal campaigns, ensuring eBay Live is positioned as a core shopping destination.
- Optimize content and UX: Work with product, UX, and creative teams to test and refine content modules, layout, and user flow on the Live hub for improved discoverability and engagement.
- Maintain a consistent brand voice and experience across all eBay Live merchandising touchpoints, ensuring alignment with eBay’s overall strategy and shopper promise.
Requirements
- 5+ years of experience in site merchandising, content strategy, digital marketing, or related field, preferably in eCommerce or digital media.
- Strong analytical skills with experience using dashboards, KPIs, and A/B testing to drive performance.
- Demonstrated success in working cross-functionally and influencing without authority.
- Experience briefing creative and marketing teams, and managing calendarized content planning.
- Passion for live commerce, digital storytelling, and customer-first thinking.
- Ability to thrive in a fast-paced, evolving environment and juggle multiple priorities.
- Familiarity with eBay, live streaming platforms, e-commerce marketplaces a plus
Benefits
- Health insurance
- 401(k) eligibility
- Paid time off
- Parental leave
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