MarTech Optimisation Manager driving performance optimization across marketing technology at Virgin Red. Collaborating with data and tech teams to ensure effective campaign tracking and integration in the London-based team.
Responsibilities
Own the business requirements for integration and configuration of our marketing technologies across the operational and technology stack, to ensure optimised business processes and performance.
Make sure every campaign is correctly tagged, tracked and connected — from click to conversion and beyond.
Partner with our architecture and engineering teams to define demands on new and existing technologies, and how they should be implemented to meet our business goals
Work closely with data and tech teams to define tracking requirements, event schemas and attribution frameworks.
Support CRM and acquisition teams with set-up of journeys, deep links and automation triggers.
Troubleshoot tracking, tagging and data capture issues, getting to the root cause and fixing them fast.
Establish clear governance around naming conventions, tagging standards and documentation.
Continuously look for ways to optimise our stack, improve performance insight and drive better return on investment.
Requirements
Experience in marketing operations, martech or digital marketing, ideally in a performance-focused environment.
Hands-on experience with tools such as Braze, Tealium, Branch or Snowflake.
Strong understanding of cookies, tagging, event-based tracking and attribution frameworks.
Practical experience raising tracking requirements, implementing tags and validating data flows.
Confidence working with data, engineering and analytics teams to solve technical challenges.
A performance mindset — always looking at how tracking, optimisation and data capture can drive better results.
Benefits
unlimited leave for your globe-trotting dreams
a “Screw it, let’s do it” pot to enjoy being you
a learning budget to fuel your curiosity
top-notch health care
family support that goes the extra mile
a generous pension with up to 10% employer contribution
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