Release Manager coordinating release schedules and managing tickets for challenging outsourced projects at IKH. Overseeing deployments and facilitating communication with stakeholders in software and robotics solutions.
About the role
- MarTech Optimisation Manager driving performance optimization across marketing technology at Virgin Red. Collaborating with data and tech teams to ensure effective campaign tracking and integration in the London-based team.
Responsibilities
- Own the business requirements for integration and configuration of our marketing technologies across the operational and technology stack, to ensure optimised business processes and performance.
- Make sure every campaign is correctly tagged, tracked and connected — from click to conversion and beyond.
- Partner with our architecture and engineering teams to define demands on new and existing technologies, and how they should be implemented to meet our business goals
- Work closely with data and tech teams to define tracking requirements, event schemas and attribution frameworks.
- Support CRM and acquisition teams with set-up of journeys, deep links and automation triggers.
- Troubleshoot tracking, tagging and data capture issues, getting to the root cause and fixing them fast.
- Establish clear governance around naming conventions, tagging standards and documentation.
- Continuously look for ways to optimise our stack, improve performance insight and drive better return on investment.
Requirements
- Experience in marketing operations, martech or digital marketing, ideally in a performance-focused environment.
- Hands-on experience with tools such as Braze, Tealium, Branch or Snowflake.
- Strong understanding of cookies, tagging, event-based tracking and attribution frameworks.
- Practical experience raising tracking requirements, implementing tags and validating data flows.
- Confidence working with data, engineering and analytics teams to solve technical challenges.
- A performance mindset — always looking at how tracking, optimisation and data capture can drive better results.
Benefits
- unlimited leave for your globe-trotting dreams
- a “Screw it, let’s do it” pot to enjoy being you
- a learning budget to fuel your curiosity
- top-notch health care
- family support that goes the extra mile
- a generous pension with up to 10% employer contribution
- life insurance
- the option to go electric through our EV scheme
- flexible volunteering
- investing in your future
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