Hybrid Associate Partner Marketing Manager

at Aleph Group, Inc

• Job title: Associate Partner Marketing Manager
• Job type: Contract
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Riga, Latvia

About the role

• Associate Partner Marketing Manager shaping B2B marketing strategy for Microsoft Advertising. Join Aleph's innovative team in driving impactful advertising solutions globally.

Responsibilities

• Evaluate a broad range of internal and external factors to define B2B marketing strategies and tactics to support key sales objectives within a specific region or partner
• Ensure marketing activities are aligned with the overall global marketing strategy and objectives, as well as partner’s marketing strategy and objectives
• Manage global, regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.
• Conceive and create precise, persuasive and locally relevant messaging in partnership with the cross-functional team and the partner
• Coordinate and oversee ongoing market research, competitor analysis and impact measurement performed with 3rd party providers and internal teams

Requirements

• Deep understanding of the digital advertising ecosystem: Beyond general knowledge, this emphasizes expertise in programmatic advertising, ad tech platforms, and data-driven marketing strategies, specifically relevant to Microsoft’s advertising products.
• Expertise in B2B marketing within the digital landscape: This highlights specialized knowledge of the unique challenges and opportunities within the advertising sector, including audio/ podcast advertising and music streaming marketing.
• Data-driven marketing and measurement skills: Demonstrated ability to analyze campaign performance, identify key metrics, and use data to optimize marketing strategies and demonstrate ROI.
• Content marketing and storytelling expertise: Ability to create compelling narratives and content that resonates with B2B audiences, including case studies, white papers, blog posts, and thought leadership pieces, specifically related to Microsofts’ advertising solutions.
• Experience managing co-marketing campaigns with partners: Proven ability to collaborate with external partners (like Microsoft in this case) on joint marketing initiatives, including planning, execution, and measurement.
• Global marketing experience with localization expertise: Demonstrated ability to adapt global marketing strategies to local market needs and cultural nuances, ensuring effective communication and campaign performance across different regions.
• Strong presentation and communication skills: Ability to effectively communicate complex technical concepts to both internal and external stakeholders, including presenting to senior leadership and Microsoft representatives.
• Event and webinar management experience (virtual and in-person): Experience planning and executing successful events and webinars, including logistics, promotion, and follow-up, specifically for B2B audiences.

Benefits

• We care about your individuality by giving you freedom to grow and create within the company, regardless of your position
• Learn from the best: Our state of the art workshops guarantee the latest insights into digital advertising
• Be part of a company with a truly global footprint, working with leading brands, platforms, and publishers across 90+ markets.
• We foster a dynamic environment where creativity, collaboration, and bold ideas are encouraged and celebrated.
• Join a diverse, multicultural team that values and embraces different perspectives, experiences, and talents.
• At Aleph, your work directly contributes to connecting brands and consumers in meaningful ways, shaping the future of digital advertising.