Evaluate a broad range of internal and external factors to define B2B marketing strategies and tactics to support key sales objectives within a specific region or partner
Ensure marketing activities are aligned with the overall global marketing strategy and objectives, as well as partner’s marketing strategy and objectives
Manage global, regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.
Conceive and create precise, persuasive and locally relevant messaging in partnership with the cross-functional team and the partner
Coordinate and oversee ongoing market research, competitor analysis and impact measurement performed with 3rd party providers and internal teams
Requirements
Deep understanding of the digital advertising ecosystem: Beyond general knowledge, this emphasizes expertise in programmatic advertising, ad tech platforms, and data-driven marketing strategies, specifically relevant to Microsoft’s advertising products.
Expertise in B2B marketing within the digital landscape: This highlights specialized knowledge of the unique challenges and opportunities within the advertising sector, including audio/ podcast advertising and music streaming marketing.
Data-driven marketing and measurement skills: Demonstrated ability to analyze campaign performance, identify key metrics, and use data to optimize marketing strategies and demonstrate ROI.
Content marketing and storytelling expertise: Ability to create compelling narratives and content that resonates with B2B audiences, including case studies, white papers, blog posts, and thought leadership pieces, specifically related to Microsofts’ advertising solutions.
Experience managing co-marketing campaigns with partners: Proven ability to collaborate with external partners (like Microsoft in this case) on joint marketing initiatives, including planning, execution, and measurement.
Global marketing experience with localization expertise: Demonstrated ability to adapt global marketing strategies to local market needs and cultural nuances, ensuring effective communication and campaign performance across different regions.
Strong presentation and communication skills: Ability to effectively communicate complex technical concepts to both internal and external stakeholders, including presenting to senior leadership and Microsoft representatives.
Event and webinar management experience (virtual and in-person): Experience planning and executing successful events and webinars, including logistics, promotion, and follow-up, specifically for B2B audiences.
Benefits
We care about your individuality by giving you freedom to grow and create within the company, regardless of your position
Learn from the best: Our state of the art workshops guarantee the latest insights into digital advertising
Be part of a company with a truly global footprint, working with leading brands, platforms, and publishers across 90+ markets.
We foster a dynamic environment where creativity, collaboration, and bold ideas are encouraged and celebrated.
Join a diverse, multicultural team that values and embraces different perspectives, experiences, and talents.
At Aleph, your work directly contributes to connecting brands and consumers in meaningful ways, shaping the future of digital advertising.
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