Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross - functionally to optimize digital customer experience and leveraging data - driven insights.
About the role
- Associate Director of Digital Marketing at Trustmark to develop comprehensive digital marketing strategies. Focus on lead generation, SEO, and user experience to drive engagement and conversions.
Responsibilities
- Developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads
- Owns website improvement initiatives to enhance user experience and drive customer engagement
- Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives
- Developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings
- Optimizing website content to attract and engage target audiences
- Implementing a comprehensive lead generation strategy
- Analyzing website and marketing metrics to measure the effectiveness of digital marketing efforts
- Generating regular reports and presenting findings to senior leadership
- Creating an editorial calendar to plan and organize content creation and distribution
- Creating and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads
- Setting email marketing and social media strategies to reach and engage target audiences
- Conducting market research and audience analysis to identify target segments and their needs
- Maintaining and optimizing customer portals to ensure a seamless user experience
- Collaborating with cross-functional teams to address customer portal issues and improving user satisfaction
- Working with the UX team to identify and resolve technical glitches affecting the website and customer portals
Requirements
- Bachelor’s degree in (digital) marketing, communications, or related field
- 5-8 years in digital marketing
- Highly skilled in SEO
- Lead generation and campaign optimization
- Analytic and reporting skills
- Demonstrated proficiency with social media platform, campaign strategy and blogging
- Health Insurance marketing experience
- Strong business acumen to drive digital strategies B2B & B2C
- Complex problem-solving critical thinking and analytics
- Familiarity w/compliance with WCAG 2.0 AA regulations
- Agile Project Management experience, including working as product owner, developing user stories, and working through backlogs
- Strong time management, attention to detail and organization skills
- Collaboration Skills with interdepartmental stakeholders and problem solving
- Excellent written and oral communication skills
- Team player
- Self-directed / fast pace
- Microsoft Office/Teams
- Website administration proficiency in Kentico CMS (or like platform)
- Skilled with digital marketing and email automation to enhance marketing execution
Benefits
- Health/dental/vision
- Life insurance
- FSA and HSA
- 401(k) plan
- Employee Assistant Program
- Back-up Care for Children, Adults and Elders
- Health and wellness initiatives
- Wellness program to participate in health initiatives and reduce insurance premiums
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