Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Digital Marketing Expert driving strategic marketing initiatives for Geutebrück, enhancing brand visibility. Collaborating with sales and product management for effective campaigns and measurable outcomes.
Responsibilities
- Conceptualize, implement and manage digital campaigns that not only generate reach but initiate real dialogues
- Build and evolve our content ecosystem—from LinkedIn to targeted campaigns—based on a clear, long-term plan
- Integrate SEO, storytelling and AI-driven visibility to create a consistent digital presence
- Plan and execute webinars, customer events and trade show appearances with professional execution and a distinct character
- Translate strategic objectives into effective measures that strengthen sales—precise, measurable and transparent
- Work closely with the sales team to identify target audiences, topics and priorities
- Budget planning, performance tracking and reporting based on relevant KPIs and ROI metrics
- Confident handling of CRM, automation and analytics systems; you use processes deliberately and actively manage them
Requirements
- Degree in Marketing, Communications, Business Administration or a comparable qualification
- At least 3 years of professional experience in digital B2B marketing, ideally focusing on visibility, content and sales enablement
- Proven experience planning and executing content and performance campaigns with measurable results
- Creativity, initiative and a passion for driving topics forward and delivering impact
- Ability to think strategically while executing with attention to detail—global perspective, precise in execution
- Confident use of CRM, CMS and marketing automation systems (e.g., HubSpot, MS Dynamics)
- Excellent German and English skills
- Strong sensitivity to language, impact and people, and the ability to make data tangible
Benefits
- Work-life balance: 30 days of vacation, additional leave for special occasions, and a hybrid working model
- Strong onboarding: thorough induction by managers and the team across the company, plus an eLearning platform
- Health focus: discounted sports and leisure offers, and preventive health checks with our company doctor
- Modern workplace: up-to-date hardware and software, and an ergonomic setup
- Provision for the future: capital-forming payments, a company pension plan and computer eyewear for screen work
- Continuous learning: regular training and development opportunities—both professional and personal
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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