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The Hershey CompanySenior Director, Consumer Insights
Senior Director Consumer Insights leading research strategies for Hershey Company. Collaborating with internal and external stakeholders to enhance consumer insights capabilities.
About the role
- Lead the process and development of retailer-specific category growth stories to enable strategic long-range planning integration.
- Create, lead and scale process and ways of working for the purpose of driving efficiencies, making ideas bigger and/or improving execution.
- Plan, prepare, and execute a best-in-class collaborative customer experience by driving and supporting category visions and brand strategy.
- Develop and maintain overarching customer-facing narratives (conferences, enterprise approach to scaled communication).
- Provide process governance including coaching for Directors and above on meeting expectations, desired outcomes, production process and requirements.
- Coordinate with internal cross-functional teams, Customer team, Category Leadership and 3rd party agencies to streamline processes, and drive solutions within budget and timelines.
- Create and implement frameworks that drive consistency, ability to scale ideas, in an effort to enable better outcomes.
Requirements
- Experience and skill to switch between Category, Brand, and Customer facing audiences
- Ability to engage senior business leaders, build credibility quickly, accommodate multiple priorities and develop compelling stories
- Relevant retail solutions experience within the CPG industry
- Strong planning and project management skills
- Technical presentation skills with ability to adjust quickly under pressure
- Understanding of consumer/shopper behavior and market dynamics
- Knowledge of CPG industry and retail trends with understanding of Clorox and retailer-specific strategies
Benefits
- robust health plans
- market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- comprehensive, competitive benefits that prioritize all aspects of wellbeing
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