Brand Media and Sponsorship Business Director at Expedia Group leading brand media strategy and sponsorship initiatives. Collaborating with marketing and creative teams to drive strategic business outcomes.
Responsibilities
Act as the strategic bridge between Integrated Marketing and Global Media and Sponsorship team
Responsible for orchestrating the brand media and sponsorship narrative
Set the strategic media and sponsorship approach for consumer brands
Manage the development and delivery of key outputs, including holistic media plans
Drive brand business targets and lead comprehensive reporting activities
Requirements
Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience
12+ years experience in client management and strategic media and sponsorship planning
Proven experience leading complex, multi-market brand media strategies across channels
Strong financial acumen, with a track record of managing large complex media budgets and P&Ls
Exceptional communication skills, with the ability to synthesize complex data into clear narratives
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