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REVOLVEAssistant Brand Manager
Assistant Brand Manager at REVOLVE overseeing marketing and merchandising launches. Collaborating with teams to execute strategies and manage budgets effectively.
About the role
- Manage Innovation and Renovation projects from start to finish, partnering with cross-functional team and PMO to commercialize new items through Tate’s Stage Gate process
- Build business case for Innovation, including market analysis and initial size of prize projections for sell-in to the Executive Leadership Team
- Develop compelling category and selling stories in partnership with Sales and Consumer Insights, to maximize innovation sell-in and build retailer excitement
- Develop launch kits, POS materials and sell sheets for Sales team, actively supporting new item sell-in
- Develop packaging design briefs and lead packaging artwork development for Innovation and Renovation items, in partnership with Design agency
- Draft New Product Development briefs to guide the internal R&D team through product development
- Lead tracking of innovation performance post-launch (ACV, velocity, etc.), and identify gaps to plan; present findings to Commercial Team in Monthly IBP Step 1
- Keep a pulse on food and premium cookie category trends, analyzing change in behaviors or preferences that could inform new innovation
- Assist the Marketing Director & CMO in building out the innovation pipeline, participating in ideation sessions and concept development
- Contribute to the strategy of the Innovation pipeline and support commercialization activities
Requirements
- Bachelors Degree in Marketing, Business, or related field
- Minimum 4+ years in CPG Marketing, with experience commercializing Food Innovation a must
- Experience working with syndicated consumption data (SPINS, Nielsen, IRI)
- Extremely strong analytical skills, coupled with ability to turn data into actionable insights
- Experience in both smaller entrepreneurial and large corporate environments
- Ability to build strong relationships with business partners and lead cross-functional projects
- A desire to drive Tate’s future and purpose and to accelerate your career development
- Ability to influence cross-functionally with marketing, sales and external agencies and within the larger Mondelez organization
- Externally and consumer-obsessed
- Influential presenter and storyteller
- Natural collaborator
- Adaptable, agile and calm under pressure
- Powerful communicator that listens and then speaks with impact
- Approximately 20% travel
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
- eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results
- Many of these benefits are subsidized or fully paid for by the company
- No Relocation support available
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