Account Manager, Social managing client relationships and social strategies at Primal.Driving success through effective campaign execution and influencer partnerships.
Responsibilities
Serve as the primary point of contact for assigned clients.
Lead client meetings, develop proposals, and ensure delivery against agreed strategies.
Oversee influencer strategy, briefing, and performance reviews.
Guide marketplace activities including campaign mechanics, promotional strategies, and storefront management.
Proactively identify opportunities for growth and optimization.
Translate client business objectives into actionable strategies and briefs for creative, influencer, and performance teams.
Oversee content calendars, scheduling, and publishing across platforms (Facebook, Instagram, TikTok, X, etc.).
Analyze and report on KPIs with actionable insights for ongoing improvement.
Mentor and guide Account Executives, fostering growth and high performance within the team.
Keep the team informed of social trends, platform updates, and innovative approaches to social commerce.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years of experience in social media management, account servicing, or digital marketing, with proven client-facing experience.
Strong communication, leadership, and project management skills.
Advanced knowledge of social platforms and marketplace tools (Meta, TikTok, TikTok Shop).
Detail-oriented, strategic, and proactive, with the ability to manage multiple projects simultaneously.
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