Senior Game Economy Manager optimizing game economies for leading titles at Product Madness. Collaborating with product, game ops, and data teams to design balanced economies and actionable insights.
About the role
- Senior Insights Manager at Müller leading strategy and innovation for health brands. Driving insights and collaboration for impactful marketing and growth.
Responsibilities
- Lead the strategy and planning cycle for Müller Health brands, from diagnosis to initiative planning
- Ensure consumer insight informs every stage of brand asset development, from brief to execution
- Partner with the innovation team to shape Müller’s innovation strategy and pipeline, bringing successful NPD to market
- Own brand equity performance tracking and support comms effectiveness analysis
- Champion consumer closeness through formal research and informal engagement
- Define knowledge gaps, manage research budgets and lead qualitative and quantitative projects
- Leverage secondary sources to provide added-value insights on trends and competitive context
- Advocate for insight-led decision making across the business and support portfolio strategy projects
- Build strong agency relationships and stay ahead of new research methods to drive innovation
Requirements
- Minimum 6 years’ experience in insight or marketing roles (client-side or agency)
- Strong track record of applying insight to influence brand strategies and deliver growth
- Expertise in qualitative and quantitative research methods
- Experience in brand strategy development, multi-channel campaigns and innovation/NPD
- Commercially minded with excellent communication and influencing skills at all levels
- Degree educated, or equivalent experience
Benefits
- Competitive salary + bonus scheme
- Company car
- Generous annual leave (increasing with service)
- Contributory pension plan & Life Assurance
- Employee Assistance Programme & flexible benefits
- Exclusive discounts at 800+ retailers online and in-store
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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