Analista de Mídia Paga managing digital ad campaigns for QH4 in Nova Lima. Focused on Google and Meta Ads with strategies and report generation.
About the role
- Director of Performance Marketing focusing on profitable customer acquisition strategies for fintech. Leading growth initiatives and collaborating with cross-functional teams at Zopa Bank.
Responsibilities
- Setting the performance growth strategy
- Own the long-term vision for performance marketing and the related strategy for profitable new-to-bank growth, aligned to both Zopa’s commercial goals and the brand direction.
- Translate long-term growth ambitions into clear channel strategies, investment frameworks and measurable outcomes.
- Develop clear alignment between Performance Marketing and Product on underlying unit economics.
- Balance scale and efficiency, ensuring growth is sustainable and value-accretive.
- Partner closely with respective Marketing teams to ensure performance activity is powered by strong messaging and distinctive creative, with clear targeting and an aligned testing approach.
- Collaborate with Lifetime Value and Customer Analytics teams to ensure the right measurement and tracking is in place, refine targeting models and ground future decisions in robust valuation, attribution and tracking.
- Act as a senior thought partner across the organisation, influencing decisions beyond performance marketing alone and contributing to the wider Customer function strategy.
Requirements
- A strong track record of scaling customer acquisition through performance marketing, ideally in fintech, digital, subscription or marketplace businesses.
- Deep experience across major performance channels, with a clear understanding of incrementality and value, not just volume.
- Experience managing large budgets, agencies and senior stakeholders.
Benefits
- flexible ways of working
- face-to-face collaboration
- good work-life balance
- option of working from abroad for up to 120 days a year
- DE&I forum for culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Paid Search Manager leading performance marketing strategies for eCommerce brands. Managing high - budget campaigns with a focus on optimisation and client success in a hybrid work environment.
PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
Advertising Campaign Manager executing advertising strategies for Uline, enhancing customer engagement across digital and traditional media.
UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi - million pound budgets to drive brand love.
Campaign Manager executing statewide housing advocacy initiatives with the Statewide Affordable Housing Advocacy Coalition. Managing projects, coalition partnerships, and contributing to long - term policy change in California.
Account & Campaign Manager ensuring smooth campaign execution for Rohlik Group across multiple markets. Building long - term partnerships and managing campaign life cycles with strong communication skills.
People Lead managing a team in thermal production and distribution for WSP in Karlstad. Leading, developing, and collaborating on customer projects in a dynamic environment.
Account & Campaign Manager at Rohlik Group managing advertising campaigns across multiple countries. Leading campaign execution and optimization while building client relationships.
Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.