PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
About the role
- UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi-million pound budgets to drive brand love.
Responsibilities
- Manage the process of strategic planning and execution of all ATL media across UK & Ireland campaigns with our media agency of record as well as collaborating with our in-house digital team, ensuring seamless delivery from concept to go-live.
- Lead the media strategy for the region, aligning all channel plans with our broader commercial objectives and brand KPIs.
- Lead the day to day relationship with our media agencies, holding them to account for best in class planning, buying, and ongoing optimisation.
- Oversee budget allocation across channels, monitoring performance closely to ensure efficient spend and a strong return on investment.
- Deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity.
- Work closely with Creative, Brand, and Campaign teams to ensure our media plans are integrated and our assets are fit for platform.
- Champion creative best practices, ensuring all campaign assets are optimised for platform specific performance and engagement.
- Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies.
- Own the reporting frameworks for UKI media, communicating complex results and performance trends clearly to senior stakeholders.
- Work closely with key stakeholders to ensure Media is measured where possible and optimised against business critical metrics.
- Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.
Requirements
- Proven experience managing large-scale, multi-channel media budgets (Digital & ATL) within a fast-paced consumer brand or leading media agency.
- Ability to develop cohesive media strategies that connect brand-building activity with commercial outcomes.
- Experience of working media agency side preferred with a strong track record of managing clients, campaign processes and media owners to deliver high-performance results.
- Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations.
- Excellent stakeholder management skills, with experience working cross functionally with creative and brand teams.
- A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.
- Strong storytelling and presentation skills, capable of communicating media performance to non-technical senior leadership.
Benefits
- Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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