Advertising Campaign Manager executing advertising strategies for Uline, enhancing customer engagement across digital and traditional media.
About the role
- PPC Campaign Executive driving high-quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
Responsibilities
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
- Support account-based and targeted campaigns aligned to key sales priorities
- Analyse campaign performance and turn data into clear insights and recommendations
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
Requirements
- Experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands-on knowledge of Google Ads and Microsoft Advertising
- Experience running multi-region or international campaigns
- Confident analysing PPC metrics and conversion rates
- Experience with conversion tracking, Google Analytics and Excel
- Highly organised, detail-driven and comfortable managing multiple campaigns at once
- Desirable: PPC platform certifications
- Experience of ABM, marketing automation tools or Salesforce
- Exposure to regulated industries or interest in using AI to improve campaign performance
Benefits
- Benefits at Ideagen
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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