About the role

Senior Media Manager responsible for leading brand media budget and strategic agency relationships at Zoopla. Collaborating on brand and digital marketing integration to drive revenue growth.

Responsibilities

Strategic Media Ownership: Lead the briefing, planning, and activation of all consumer-facing brand media (TV, VOD, OOH, Audio, etc.). You will define the brand media strategy that helps Zoopla stand out against competitors and that ultimately supports revenue growth by driving the right value for our paying customers (estate agents and housebuilders).
Agency Management: Manage our media agency Zenith to deliver best-in-class planning and execution. You will also maintain a dotted-line relationship with the Group Head of Media to align agency standards across USwitch and Confused.com.
Integrated Digital Collaboration: Partner closely with the Head of Digital Marketing and the in-house Performance Marketing Manager to consider total media budget phasing as well as brand digital strategy and deployment.
Performance & Measurement: Deliver clear, concise weekly views on performance to the Brand Marketing Lead, VP of Marketing and wider C-suite. You will leverage econometrics, media modeling, and brand tracking to prove KPI impact and ROI.
Media Budget Optimisation: Manage and optimise brand media budgets with extreme detail-orientation, ensuring maximum efficiency and best practice tactics for a challenger brand. Hunting opportunities to use AI to make your planning faster, better, more impactful.
Stakeholder Influence: Manage and persuade C-suite stakeholders, translating complex media data into concise, simple but compelling narratives that drive business decisions.

A proven track record (8+ years) building brand marketing, media and campaign efforts, ideally for another marketplace or technology brand.
A strong knowledge of growing brands through media. You have confidence and experience in owning media direction and execution through a full breadth of brand channel and media partnerships. Experience delivering regional media tactics to support local marketing growth is preferable.
ROI-minded, using data and measurement to inform and justify every pound to spend. You have a Linkedin full of media owner relationships and you love negotiating media deals that drive cost-effective brand impact.
Totally confident in managing external agencies, continuously interrogating media plans to ensure you are comfortable with every channel, forecast and pound on the plan. You have a clear point of view on how to improve processes that keep your stakeholders informed and aligned.
Thrive in fast paced environments that require flexibility and regular sharing across different levels of stakeholders. You’re an excellent communicator with strong verbal and written skills, happy to present work at any moment.
Proactive and humble but also extremely passionate about your craft, with a solutions-driven mindset and sense of pride and responsibility to work hand-in and deliver great results with the wider Marketing team.