Manager overseeing commercial performance of Key Accounts, driving growth and retail execution for a sports brand. Leading teams and aligning strategies to enhance brand presence and customer partnerships.
Responsibilities
Own the commercial performance and P&L outcomes of assigned Key Accounts and/or categories
Deliver net sales targets while managing cost centre and sales working budgets
Lead, coach, and develop direct (and indirect, where applicable) reports in line with the organisation structure
Act as the primary internal lead for assigned accounts, ensuring effective cross-functional alignment
Develop, propose, and gain approval for Strategic Account Plans and Account Marketing Plans
Lead seasonal sell-in and drive aligned sell-out execution
Monitor sell-out performance, order book accuracy, and product supply efficiency
Support negotiation and enforcement of adidas trade terms
Ensure strong brand presence, space management, and execution at the retail level
Analyse customer and competitor activity and initiate corrective actions
Deliver accurate customer forecasts and performance plans
Ensure compliance with commercial agreements and agreed KPIs
Requirements
University degree in Business, Marketing, Sales, or a related commercial discipline
4+ years’ experience in Sales, ideally within Key Account Management or Field Sales
Proven experience managing national or regional wholesale accounts
Strong commercial acumen, including experience with budgets, forecasting, and trade terms
Demonstrated ability to lead, coach, and develop high-performing teams
Experience working cross-functionally in a matrixed organisation
Background in apparel, footwear, fashion or sports highly regarded
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