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About the role
- Global Events Marketing Manager leading strategy, planning, and execution of Zefr’s event marketing initiatives across global conferences and owned events.
Responsibilities
- Develop and execute Zefr’s global event marketing strategy, aligning with company objectives and brand priorities.
- Plan, manage, and execute a calendar of global events, including trade shows, client summits, partner activations, and industry conferences.
- Lead end-to-end event production, including concept development, venue selection, vendor management, logistics, and on-site execution.
- Partner with the Brand Marketing team to ensure consistent messaging, creative, and storytelling across all event assets.
- Collaborate with Sales and Partnerships to design experiences that drive business impact and strengthen client relationships.
- Manage event budgets, negotiate vendor contracts, and ensure cost-effective execution.
- Oversee pre- and post-event marketing campaigns, including invitations, digital promotions, and follow-up communications.
- Track and report on event performance, including attendance, engagement, and ROI.
- Maintain strong relationships with industry organizations and event partners to identify new sponsorship and speaking opportunities.
- Ensure all events reflect Zefr’s mission and reinforce its position as the standard for responsible marketing.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 6–8+ years of experience in event marketing, experiential marketing, or brand activation — ideally in B2B tech, media, or advertising.
- Proven success managing large-scale events across global markets.
- Strong project management skills with attention to detail and the ability to juggle multiple initiatives simultaneously.
- Experience collaborating with cross-functional teams and managing external agencies or vendors.
- Creative thinker who understands how to translate brand strategy into engaging experiences.
- Comfortable with travel and on-site event execution (estimated 20–25%).
- Excellent communication and relationship-building skills.
- Ability to analyze event metrics and translate insights into actionable strategies.
- Passion for building meaningful brand experiences and aligning events to Zefr’s mission of responsible marketing.
Benefits
- Flexible PTO
- Medical, dental, and vision insurance with FSA options
- Company-paid life insurance
- Paid parental leave
- 401(k) with company match
- Professional development opportunities
- 13+ paid holidays off
- Summer Fridays (we leave early)
- In-office, hybrid, and fully-remote work options available
- In-office lunches and lots of free food
- Optional in-person and virtual events (we like to celebrate!)
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