CRM Ops Senior Analyst for Gringo and Zapay driving operational excellence and improvement initiatives across campaigns and platforms. Ensuring quality and technical governance in the operational execution.
Responsibilities
Operate and maintain CRM journeys and campaigns for Gringo and ONC with quality and predictability.
Build campaigns, canvases, segmentations, tests, dynamic assets, and entry/exit rules in Braze.
Ensure technical and functional QA before go-live.
Monitor operational performance of initiatives and flag risks, issues, and improvement opportunities.
Serve as a reference for mid-level and junior analysts on the team, supporting prioritization, review, and technical development.
Work with the coordinator on data topics, implementation, technical measurement, and operational evolution.
Identify process bottlenecks and propose efficiency and scale improvements.
Support more complex projects such as new journeys, event reviews, channel troubleshooting, and deliverability topics.
Requirements
Relevant experience in CRM Ops, Marketing Automation, or CRM operations.
Strong proficiency with Braze.
Experience with email, push, WhatsApp, and automated flows.
Experience with segmentation, QA, troubleshooting, and monitoring operational metrics.
Analytical ability, organization, and clear communication skills.
Prior experience in multi-product or multi-brand operations (not required, but a strong plus).
Experience with deliverability, IP warming, or reputation recovery (not required, but a strong plus).
Knowledge of SQL, email HTML, or integrations (RPL, APIs…) (not required, but a strong plus).
Benefits
Health insurance (SulAmérica)
Dental insurance (Bradesco)
Wellhub (formerly Gympass) – extendable to up to 3 dependents
24/7 telemedicine – online video consultations available every day of the week
Waiver of the SEM PARAR subscription fee – for 1 vehicle on the Tag Imparável plan
Meal allowance or food voucher – you choose the best option:
Meal voucher (VA) for supermarket purchases
Food voucher (VR) for everyday restaurant use
Birthday day-off (personal and company)
Pregnancy support program and extended paternity leave
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