Hybrid Senior CRM Ops Analyst

Posted 6 days ago

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About the role

  • CRM Ops Senior Analyst for Gringo and Zapay driving operational excellence and improvement initiatives across campaigns and platforms. Ensuring quality and technical governance in the operational execution.

Responsibilities

  • Operate and maintain CRM journeys and campaigns for Gringo and ONC with quality and predictability.
  • Build campaigns, canvases, segmentations, tests, dynamic assets, and entry/exit rules in Braze.
  • Ensure technical and functional QA before go-live.
  • Monitor operational performance of initiatives and flag risks, issues, and improvement opportunities.
  • Serve as a reference for mid-level and junior analysts on the team, supporting prioritization, review, and technical development.
  • Work with the coordinator on data topics, implementation, technical measurement, and operational evolution.
  • Identify process bottlenecks and propose efficiency and scale improvements.
  • Support more complex projects such as new journeys, event reviews, channel troubleshooting, and deliverability topics.

Requirements

  • Relevant experience in CRM Ops, Marketing Automation, or CRM operations.
  • Strong proficiency with Braze.
  • Experience with email, push, WhatsApp, and automated flows.
  • Experience with segmentation, QA, troubleshooting, and monitoring operational metrics.
  • Analytical ability, organization, and clear communication skills.
  • Prior experience in multi-product or multi-brand operations (not required, but a strong plus).
  • Experience with deliverability, IP warming, or reputation recovery (not required, but a strong plus).
  • Knowledge of SQL, email HTML, or integrations (RPL, APIs…) (not required, but a strong plus).

Benefits

  • Health insurance (SulAmérica)
  • Dental insurance (Bradesco)
  • Wellhub (formerly Gympass) – extendable to up to 3 dependents
  • 24/7 telemedicine – online video consultations available every day of the week
  • Waiver of the SEM PARAR subscription fee – for 1 vehicle on the Tag Imparável plan
  • Meal allowance or food voucher – you choose the best option:
  • Meal voucher (VA) for supermarket purchases
  • Food voucher (VR) for everyday restaurant use
  • Birthday day-off (personal and company)
  • Pregnancy support program and extended paternity leave
  • Life insurance
  • Childcare allowance
  • Support for dependents with disabilities

Job title

Senior CRM Ops Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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